The Flower Cure at the International Floriculture Expo:

"US: "It’s time to innovate and take our industry to the next level"

"It’s time to innovate and take our industry to the next level", concludes Bart David of The Flower Cure after visiting the International Floriculture Expo (IFE) in Chicago (IL), USA that was held last week.

From June 14-15, the IFE was held at the McCormick Place, where around 200 companies presented their products and services. David and his colleagues of The Flower Cure visited the show and made the following less-than-a-minute video of their visit:

According to David, supermarkets are looking for new things, quality improvements, new varieties, time saving solutions, better ways to pack their flower bouquets and so on. However, there still seems to be a lot of space to innovate in this industry. "Although Flavatar did a great job with glow in the dark products we believe there is still plenty to be explored."

David and his colleagues assume that there is much to learn from the fruits and vegetable sector. "Last week, you didn’t have to go far to spark some creativity as United Fresh (right next to IFE) offered new ways to pack fruits & vegetables, drew visitors to their booths with well created video content shared on big screens attracting visitors with original samples and so much more, not to mention the amazing APP that was created for the show by IFE."

"Our conclusion: It’s time to innovate and take our industry to the next level"

Large players attract the attention
In general, there was a positive vibe at the show, especially among the larger players in the industry. "We heard a lot of positive feedback from some of the big players at the show, where relationships seemed to be strengthened and new deals were set in motion. Unfortunately, it seemed harder for some of the smaller booths to grab the attention of some of the key buyers."

For more information
International Floriculture Expo

The Flower Cure

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