US: Sakata matches AFE donations during '40 Days of Summer Giving'

Sakata Seed America has teamed up with the American Floral Endowment (AFE) for a "40 Days of Summer Giving" campaign in celebration of Sakata's 40th anniversary.

For 40 days – July 10 to Aug. 18 – contributions made to AFE will be matched dollar-for-dollar by Sakata up to $10,000. That means up to $20,000 to support AFE's programs that promote and advance the floral industry.

To celebrate its 40th year in North America, Sakata Seed America made a commitment to support 40 organizations in the nutrition, health and environmental sectors that aim to improve life, community and culture throughout the United States, Canada, Mexico and Central America.

Thus, Sakata's 40 Acts of Kindness initiative was born.

"AFE's dedication to the floriculture and horticulture industries through its educational programs, grants and research made it the perfect partner for this initiative. At Sakata, our passion stems from the fact that great flower and vegetable breeding contributes to the betterment of life for humanity," said Alecia Troy, Senior Marketing Manager at Sakata Seed America.

You can help reach the $20,000 goal by making a donation to AFE between July 10 and Aug. 18. You can give $40, or to heighten the efforts, give $400. Every dollar is matched by Sakata in order to advance the floral industry and celebrate its 40th anniversary.

Visit to make your contribution and share your commitment to floriculture on social media using the hashtag #AFESummerGiving.

For more information:

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.

Click here for a guide on disabling your adblocker.