Peony grower Niels Molenaar:

“Growth is unbelievably important”

Niels Molenaar has a peony nursery in the North Holland town of Hensbroek. Together with his brother, he runs the 30-hectare company, which also has a French branch in Avignon.

"Growth is unbelievably important. Cultivation was started at the location in Avignon in 2012. The benefit of doing so is that we can launch the peony season in April. We can already offer our buyers a lovely product early on. In Avignon we are going to expand the number of hectares this year. The demand for peonies is increasing everywhere. The ultimate goal is returns, so growth is not an end in itself."

Niels Molenaar promotes his products in Moscow. Read why in the latest blog at Royal FloraHolland.

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