Want to increase the popularity of your variety in the Japanese market? IFEX Flower Awards can help you with their award contest with the subtitle "The future best sells chosen by flower shops and designers". All participating varieties will be promoted in the Japanese flower industry before the IFEX takes place. During the IFEX, October 11-13, 2017, the varieties will be displayed in a special area at the Makuhari Messe in Tokyo, Japan. On top of that, the Show Management will take a survey from IFEX visitors (around 58,000 industry professionals) about the varieties, whose comments will be shared with the participants after the show.

Exhibitors can still apply for the Flower Awards for free to promote their varieties till June 30, 2017.

Merits of Entry
  • Specially Displayed at IFEX
The entry flowers will be specially displayed in a special area at IFEX, Asia’s largest flower industry trade show. It will gather attention of 58,000* flower industry professionals such as flower shops, importers, wholesalers, auction markets as well as growers who visit the show. “Largest” in reference to the net exhibit space of trade shows with the same concept.
  • Wide Promotion towards the Show
Participating varieties will be massively promoted in the Japanese flower industry before the show as well. E-mail blast to tens of thousands of flower industry professionals with the photos of entry varieties will be conducted a month before the show and a few more show materials will list those photos.
  • Can Acquire Direct Opinions from IFEX Visitors
Show Management will conduct surveys from IFEX visitors about the varieties whose comments will be shared with the participants after the show. It will be a great chance to learn about what visitors think and to study the market to improve the quality of your varieties.

Merits of Prizes
  • The Award's Logo can be used for Sales Promotion
The prize varieties can use the "IFEX Flower Awards" logo for your flower tags, catalogues and the carton stickers at flower auctions, etc., to help your flower promotions in Japan.
  • Special Display Areas at Leading Flower Shops all over Japan
Leading flower shops such as Hibiya-Kadan (200* stores), Aoyama Flower Market (80* stores), Toko Flora (18* stores) and Daiichi Engei (Japan's leading flower retailer) will place a special display area for the prize varieties at their stores. (As of May 2017)
  • To be Introduced in Various Japanese Media
The prize varieties will be highlighted in leading Japanese TV news & shows, magazines, newspapers, websites and other various media and can maximise their exposure.

List of the Japanese Media (provisional): NHK (Japan Broadcasting Corporation), Nippon Television Network, Tokyo Broadcasting System, Fuji Television, TV Asahi, Nikkei, Yomiuri Shimbun, Asahi Shimbun, Mainichi Shimbun, Hanajikan Magazine, and more.

To learn about the 2016 Award Winning Varieties, click here.

Click here for more information, guidelines for application and schedule.

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