A roundup of British Flowers Week 2017

Yet again, the hashtag #BritishFlowersWeek was seen by millions of people on social media, reaching 2.7 million people on Instagram and 8.7 million on Twitter. There were around 7,000 posts from 3,500 different people using the hashtag. That's a whole lot of British flower fans.

The press also got behind British Flowers Week with coverage in regional, trade and national media, including this article in The Daily Telegraph.

Over the course of the week, the British flower and foliage designs specially commissioned from the five featured florists for British Flowers Week were revealed online. And they spread like wildfire through social media being heavily commented on, retweeted and reposted.

Opening British Flowers Week 2017 were the elegant designs of Mary Jane Vaughan, inspired by British architect, Dame Zaha Hadid OBE. On Day 2, Kent-based florist Jennifer Pinder’s deeply romantic floristry style lent itself perfectly to homegrown blooms. Mid-week on Day 3, Matthew Richardson of Urban Flower Co shone the spotlight on foliage with his bold, botanical creations. On Day 4, Lincolnshire based Abigail MacNiven created three enchanting arrangements in her signature natural, wild style. In the grand finale on Day 5, Carly Rogers, combining her passion for flowers and fine art background, dazzled with her artistic floral designs.

Read the full roundup, including some great pics, here.