Top 5 - yesterday
- "Japanese genetics, Dutch breeding and trials in warm climates'"
- Floranova to showcase new and flagship varieties at FlowerTrials 2023
- US (IA): "Florists feel like they're getting old product from the wholesalers"
- US: Last-minute rush of donation brings flowers to every grave at Arlington
- Dissolved oxygen platform launched
Top 5 - last week
Top 5 - last month
- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- Royal Flowers merges with The Elite Group
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “Carnations have made a comeback; being seen as trendy again”
Reaching US wholesalers through Komet Sales
Ecuador: Florecal enters the world of e-commerce
On the left: Xavier Beltran holding the Novelty of the Year award that they won with their varieties Moonstone and Pink Mondial at the FlowersExpo Moscow 2016. On the right: pictures of the packaging area.
Expand customer base, assorted boxes and fresh flowers
Before Florecal decided to sell through Komet Sales, they first had some talks with their wholesalers to explore the benefits of using this platform. "First of all, we noticed that many US wholesalers are using this platform", said Beltran. "So, it is a great opportunity for us to expand our customer base and, quite important, without many risks involved. Everything is paid through the platform. Besides, we can offer our customers fresher flowers. After receiving the order online, the flowers will be in Miami within three days. On top of that, instead of us sending out a daily offer, they have access to our live online inventory consisting of over 120 rose varieties and compose their own order. So, we do not have to choose what to offer." And this seems to be a major advantage for the wholesaler too. According to Beltran, if a wholesaler needs some last minute extra products, they usually need to buy them at an importer in Miami. "When they buy an assorted box often they do not know what varieties and color they will receive and from what grower it originates from. Now through this platform, they can make their own mix box. So for the wholesaler, there is a way to guarantee fresh product, to buy only the varieties they need and always with the guaranteed quality of Florecal."
Fresh and new varieties on US market
Florecal's existing customers are also pleased to hear that the company is now on Komet Sales. "It is a platform that allows the user to switch back and forth among the vendors, and it makes buying there very easy. About a dozen of our vendors post inventory there", says Lou Farrell of Import Flowers Nashville, who has been using Komet Sales for several years and also has been buying flowers directly from Florecal for a couple of years.
"I was tremendously pleased to hear Florecal would be on Komet and I am impressed with the way they made use of the online platform. Their offerings give American wholesalers the rare opportunity to buy direct at 'farm level'. Florecal has an impressive lineup of reasonably priced garden roses, and that variety of product at those prices has not been available in the USA. The farm management is very good about bringing on new varieties, both regular roses and garden roses. Additionally, because they ship worldwide, they offer a lot of varieties popular in Europe and Russia which are new to the USA wholesalers."
Time to eliminate roadblocks
Florecal recently started to manage their online inventory through Komet Sales, on June 19. "June is the perfect timing to try out something new like this", says Beltran. "Flower sales are usually low due to the holiday season and hot weather, so we can quickly correct, adjust or eliminate any roadblocks before the high season, that will start in September."
For more information:
Import Flower Nashville
Author: Elita Vellekoop
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-05-30 Europe: "Demand and potential is there"
- 2023-05-29 Collier’s Greenhouse executive named finalist in National horticulture competition
- 2023-05-29 US (IA): "Florists feel like they're getting old product from the wholesalers"
- 2023-05-26 Ecuador: Rosaprima shares their 2022-2023 Sustainability Report
- 2023-05-26 Tunisian journalist switches to growing edible flowers
- 2023-05-25 Bransford Webbs continually improves water efficiency
- 2023-05-24 UK: St Briavels grower Jo Thompson proves cut above with flowers role in Coronation
- 2023-05-24 Team from Low Fulney’s Opperman Plants head to Chelsea Flower Show
- 2023-05-22 French nursery specialises in plants that taste of cheese or oysters
- 2023-05-22 Isle of Man: Growing beautiful and sustainable cut flowers
- 2023-05-19 Linda Price from Wyveale Nurseries wins competition to name new phormium
- 2023-05-19 US (LA): Curiosity blooms into a flower farm with best bud
- 2023-05-19 Make-upz assortment newest addition to Deroose USA portfolio
- 2023-05-18 NL: Stolk Brothers grow anthuriums peat free
- 2023-05-18 NL: Organic Rose Nursery the Bierkreek decorates The Peace Palace
- 2023-05-18 Rosaprima launches four new rose varieties
- 2023-05-17 US (CA): Urban grower helps supply florists and markets
- 2023-05-17 "A step towards a greener future"
- 2023-05-17 “By growing our own mother plants, we can keep our entire chain virus-free”
- 2023-05-15 US (NC): Newcastle flower farmers bring the buds