Sturdy blooms, strong leaves and intense colour: the cut hydrangeas from FleuraMetz' Preferred Supplier Ammerlaan offer a pleasant welcome to anyone entering the greenhouse. Wim Ammerlaan sr. says: “A well-grown cut hydrangea radiates strength. These guys need the sun on their heads.”
Not hidden any more
As an experienced grower of various types of flowers, Wim Ammerlaan sr. knows which way the wind is blowing. “In the past growing hydrangeas was a lot more secretive. Now there is an awareness amongst other growers as well that we need to keep the business going together.” Ammerlaan is also looking for good partners in the trade. “In the past, we kept the details of what we were doing hidden. Now we’re getting increasingly good at matching our products to what the customer needs.”
He has found a good partner in FleuraMetz. “I really like the transparency of being a Preferred Supplier. I never feel that when John calls it will be to have a moan or to try and get a bit off the price. He knows the value of the product, and knows very well who needs what.”
Cut flower or plant?
FleuraMetz buyer John Diemeer knows what he can depend on. “Ammerlaan is justifiably a Preferred Supplier. The quality is good. The varieties are cultivated in the right way to produce a strong, high quality cut hydrangea.” Wim Ammerlaan sr. stresses the distinction between the plant and the flower. “The cut hydrangea is definitely different from the plant that you find in gardens or pots. These cut hydrangeas are perfect for use in bouquets, arrangements or even as a mono bunch.”
Sun
The colours and the range change over the year. At the start of May we see the clear fresh colours, whilst the beautiful classic colours follow deep in the autumn. Wim: “You can start harvesting earlier, but we think that May is early enough. The strength of these flowers comes from the sun. They need to have felt those rays on their heads. That has a clear positive effect on the vase life.” He wants to maintain the consistency of the coming years. “We have a strong and popular range. We will tweak the details: what varieties are wanted in what period? We can get a clear picture of that together.”
For more information:
FleuraMetz
www.fleurametz.com
Announcements
Vacancies
- Technical Sales Representative, Leamington, Ontario
- Technical Sales Representative, Ancaster, Ontario
- HR Generalist
- Head Grower Strawberries (West Virginia USA)
- Global Sourcing Manager
- Buying Operations Manager (BOM Process)
- Sourcing Manager EU
- Manager Operations Ethiopia
- Manager Operations Ethiopia
- Senior Grower
"Tweeting Growers"
Top 5 - yesterday
- “With our placement in Türkiye, we have easy access to the rest of the world”
- Dutch growers lose faith
- Australia: Ball Mother-stock House meets growing demands
- "When buying our products, not only the rose production will be supported, also the well-being of rescued wildlife"
- "New substrate fiber fits into the future of cultivation"
Top 5 - last week
Top 5 - last month
- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- Royal Flowers merges with The Elite Group
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-06-01 "When buying our products, not only the rose production will be supported, also the well-being of rescued wildlife"
- 2023-06-01 “With our placement in Türkiye, we have easy access to the rest of the world”
- 2023-06-01 Buying an established farm, expanding a market for luxury flower, and scale up for future growth
- 2023-05-31 Women transform their horizons in rural Morocco
- 2023-05-31 CAN (SK): “The flowers take a long time to start growing but it is worth it because they are so beautiful”
- 2023-05-30 Europe: "Demand and potential is there"
- 2023-05-29 Collier’s Greenhouse executive named finalist in National horticulture competition
- 2023-05-29 US (IA): "Florists feel like they're getting old product from the wholesalers"
- 2023-05-26 Ecuador: Rosaprima shares their 2022-2023 Sustainability Report
- 2023-05-26 Tunisian journalist switches to growing edible flowers
- 2023-05-25 Bransford Webbs continually improves water efficiency
- 2023-05-24 UK: St Briavels grower Jo Thompson proves cut above with flowers role in Coronation
- 2023-05-24 Team from Low Fulney’s Opperman Plants head to Chelsea Flower Show
- 2023-05-22 French nursery specialises in plants that taste of cheese or oysters
- 2023-05-22 Isle of Man: Growing beautiful and sustainable cut flowers
- 2023-05-19 Linda Price from Wyveale Nurseries wins competition to name new phormium
- 2023-05-19 US (LA): Curiosity blooms into a flower farm with best bud
- 2023-05-19 Make-upz assortment newest addition to Deroose USA portfolio
- 2023-05-18 NL: Stolk Brothers grow anthuriums peat free
- 2023-05-18 NL: Organic Rose Nursery the Bierkreek decorates The Peace Palace
