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NL: Grower in the spotlight: Vreugdenhil Bulbs & Plants

Vreugdenhil was founded in 1938 by Jochem Vreugdenhil Sr. He grew different types of vegetables, grapes and tulips and was one of the first to start cultivating amaryllis in the 60's.

At this moment, the company is run by his son Leen Vreugdenhil and his grandsons Jochem and Wouter Vreugdenhil. Vreugdenhil Bulbs & Plants is one of the larger companies of its kind with approximately 160,000 m2 glass on five locations in Westland, the Netherlands. In one location bulb production takes place and on the other four farms the potted plants are grown.

Since 2010, the grower also has a cooperation with growers of bulbs in Southern Africa. Here, exclusively amaryllis bulbs are grown for the global sales of their pot production and dry sales.

Vreugdenhil is market leader in hippeastrum. The No Water Flowers® are a daunting success in the winter months. These handmade bulbs are in a package of wax and are especially selected for their quality. The bulb has enough energy to grow the flower. The idea was brought up by Greencre8 and co-produced with Vreugdenhil Bulbs in 2012. The point of departure for the development was to produce an easy to care but stylish product. The nursery is constantly looking at developments to surprise consumers, the focus on quality and customer needs has been the focus of the family business since the beginning.

Besides the amaryllis bulbs, Vreugdenhil cultivates zantedeschia on pot, ornithogalum, canna, echeveria setosa and various other items.

Sustainability is paramount at Vreugdenhil. Biological resources are used to combat and/or avoid diseases and lice. In addition, 1200 m2 LED lighting has recently been installed, which means that the grower is in a test phase and intends to extend the led lighting to a larger area. The durable measures of Vreugdenhil are currently labeled with the MPS SQ certificate.

The nursery is a member of Decorum, the growers' association that combines the forces of dozens of quality-selected growers.

OZ Planten is very pleased with its partnership with Vreugdenhil Bulbs & Plants, due to the focus on cultivation of high-quality plants, the nursery has been a good sparring partner for years.

Source: OZ Planten
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