Instagram hype:

Latest craze prompts edible flower shortage

Due to popularity and dull weather, some edible flower lines are short at Westland Nurseries this week, which grows vegetables and herbs for suppliers to supermarkets and the hospitality industry.

“They’re going mainstream. Even the supermarkets have started including them in prepared salads and Sainsbury's has even listed a stand alone pack in the herb section,” explained James Seymour, Westland Nurseries Product development manager, exclusively to Inapub.

“Not long ago it was difficult to persuade people to eat edible flowers, but now thanks to Instagram and some big name restaurants using them, they’ve become a hit.”

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