NL: Co-operation Van der Slot Transport and Summerflowers

After Van der Slot Transport has taken care of the transfer and transport of flowers for Summerflowers for their presentations for a year, the idea arose of bringing the Van der Slot sponsored partnership more into the public eye in the form of a beautifully decorated trailer.

Van der Slot has been taking care of the collective transport for growers of Royal FloraHolland for several years. Van der Slot also provides an important part of the transport between the various auction locations of Royal FloraHolland.

Van der Slot points out that they deem it important that the seasonal products, that Summerflowers is promoting, can continue to exist. Summerflowers provides information about the cultivation of flowers that are not always visible to the general public and often are only available for a short period. Summerflowers endeavors to offer the affiliated growers the position that they deserve, namely, as the taste makers of floriculture.

Because many of the growers of Summerflowers are also customers of Van der Slot, it seemed logical to do something that would be visible to Van der Slot's customers as well. For this reason, it was decided to decorate a Van der Slot Transport trailer with beautiful advertisements for Summerflowers. The colorful truck visits precisely the target group for Summerflowers, namely at the growers and at the offices of Royal FloraHolland, where the ornamentals industry unites.