
Announcements
Vacancies
- Junior Sales Manager
- Technical Sales Representative, Leamington, Ontario
- Technical Sales Representative, Ancaster, Ontario
- HR Generalist
- Head Grower Strawberries (West Virginia USA)
- Global Sourcing Manager
- Buying Operations Manager (BOM Process)
- Sourcing Manager EU
- Manager Operations Ethiopia
- Manager Operations Ethiopia
"Tweeting Growers"
Top 5 - yesterday
- "Particularly high demand for tracked machines with slewing ring and pipe rail carts at the moment"
- Reducing the spread of viruses with double cover films
- "Four new packs, four new sustainable solutions"
- "Change, differing opinions, and respect for each other, that's timeless"
- Biostimulant wins EU LIFE Award 2023 in the Environment category
Top 5 - last week
Top 5 - last month
- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
- “Carnations have made a comeback; being seen as trendy again”
Selling love and happiness
The conscious consumer
Silke states that Let it Grow appeals to city dwellers of all ages. In the future, more and more people will live in cities. "A lot of those people are consumers that think about the consequences of their choices and purchases for the environment, humanity and themselves. It's not just about the product, but mainly about the meaning behind it. Even more importantly, these concerned consumers are trendsetters and are, therefore, influential. That makes it vital to enthuse them about flowers and plants. We want these consumers to be fully aware of the beneficial effect of flowers and plants. That would make a huge difference."
Interest will grow
Silke: "Some of these consumers already know about the positive effects of flowers and plants, but most of them don't. If we tell them about it, they'll catch the green virus and start buying flowers and plants for intrinsic reasons." Silke means to say that this target group would, in potential, like to buy these products. But as of yet they know too little about, for instance, the beneficial effects on your sense of well-being. By sharing that knowledge with these target consumers, their interest for flowers and plants will grow.
Selling a feeling or a product
Silke feels people in floriculture all too often still just see the product, and forget to look at the big picture. This has to change if you want to get through to the environmentally concerned consumer. "It's important to try and see the consumer's point of view. He will decide what will be produced and what will be a commercial success. In the end it's about conferring the experience of a product, so to say, to a consumer. Are you selling a feeling or a product?" Let it Grow is researching what consumers want, and what has their interest. "It is absolutely essential to know these things. And we'll share that information with growers and buyers that join us."
For more information:
letitgrow.org
Publication date:
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-05-26 "Celebrating achievements and empowering women in the green industry"
- 2023-05-22 Senetti lines in London for the coronation of King Charles III
- 2023-05-02 Honoring veterans with flowers on Memorial Day weekend
- 2023-05-01 Sion launches new ‘Step into the light’ facade campaign on the Dutch highway
- 2023-04-27 UK: Kiosks & websites to feature royal clematis and roses for coronation
- 2023-04-26 Gardening Know How announces 2022 sponsorship recipients
- 2023-04-25 US (FL): Venice in Bloom Team plants Sun Parasol Prize
- 2023-04-11 Flower hats blooming in popularity
- 2023-04-05 Digital promotion of Explorer roses : "A Big red success with impact!"
- 2023-04-03 That Flower Feeling thanks Miley Cyrus for being the unofficial ambassador for flowers
- 2023-03-22 PopUp Garden now available for consumers
- 2023-03-22 US: The Scotts Miracle-Gro Foundation and KidsGardening announce the 2023 GroMoreGood Grassroots grantees
- 2023-03-17 Kicking off Spring with Senetti in Philly
- 2023-03-15 Outdoor plants campaign to be relaunched in the Netherlands and Germany
- 2023-03-15 NL: Evanthia offers diversity and connection at Keukenhof
- 2023-03-08 "You want to go deeper, find the connection with the company and be able to visualize it again"
- 2023-03-02 Addenda kicks off Campanula season
- 2023-02-15 Custom and branded plant pots – "the differentiator you need"
- 2023-02-14 "Covid killed the roses"
- 2023-02-14 Royal Van Zanten boosts chain marketing with creative content