Bloomin’ Easy unveils new varieties for 2018

Bloomin’ Easy announces the release of two new varieties for their exclusive collection, available for shipping spring 2018. Added to their Date Night Series of Weigelas are Electric Love and Stunner, each with improved characteristics over older varieties.

“Electric Love offers deep red flowers that cover very dark foliage, which is quite different than what you’ll find in garden centers today,” says Brand Manager, DeVonne Friesen. “And Stunner is more compact and floriferous, a product of the latest generation of breeding for dark-leaved, pink flowered Weigela. Both will look great on the shelf and amazing in the landscape.”

Bloomin’ Easy brings improved, easy-to-grow new plants to time-strapped younger homeowners in North America. With three simple steps to success: plant, water, and relax, modern consumers find the brand appealing to their lifestyle. It’s no secret; younger homeowners lack gardening experience and view landscaping as work. It’s this new consumer that has Bloomin’ Easy laser focused on relevant packaging, messaging, and after-purchase support to go with its cutting-edge genetics.

For more information, contact Marketing Manager, Kevin Cramer at Kevin@vanbelle.com or call 1-888-826-2355.