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- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- Royal Flowers merges with The Elite Group
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
Bloomin’ Easy unveils new varieties for 2018
“Electric Love offers deep red flowers that cover very dark foliage, which is quite different than what you’ll find in garden centers today,” says Brand Manager, DeVonne Friesen. “And Stunner is more compact and floriferous, a product of the latest generation of breeding for dark-leaved, pink flowered Weigela. Both will look great on the shelf and amazing in the landscape.”
Bloomin’ Easy brings improved, easy-to-grow new plants to time-strapped younger homeowners in North America. With three simple steps to success: plant, water, and relax, modern consumers find the brand appealing to their lifestyle. It’s no secret; younger homeowners lack gardening experience and view landscaping as work. It’s this new consumer that has Bloomin’ Easy laser focused on relevant packaging, messaging, and after-purchase support to go with its cutting-edge genetics.
For more information, contact Marketing Manager, Kevin Cramer at Kevin@vanbelle.com or call 1-888-826-2355.
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Other news in this sector:
- 2023-05-24 “New ways of utilising herbs in the garden”
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- 2022-10-03 Major instruction project Alaska botanical garden
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- 2022-06-13 US (KY) EHR’s 2022 new varieties report is now available
- 2022-06-09 $10,000 to build flower farm for at-risk youth
- 2022-05-19 The positive effects of gardening on mental health
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- 2022-05-06 New concept: Hydrangea on a stem
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- 2022-04-05 "Hydrangeas as a harbinger of spring and enrichment of summer"