
Announcements
Vacancies
- Junior Sales Manager
- Technical Sales Representative, Leamington, Ontario
- Technical Sales Representative, Ancaster, Ontario
- HR Generalist
- Head Grower Strawberries (West Virginia USA)
- Global Sourcing Manager
- Buying Operations Manager (BOM Process)
- Sourcing Manager EU
- Manager Operations Ethiopia
- Manager Operations Ethiopia
"Tweeting Growers"
Top 5 - yesterday
- Flexible seed scanner goes to market in series: Make your own judgement on seed quality
- "The newest VYPR LED technology delivers a new level of flexibility and control"
- Solution for connecting heating pipes without welding
- AIPH webinar to focus on integrating plants into urban projects
- Source.ag receives investment, bringing total Series A to $27m
Top 5 - last week
Top 5 - last month
- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
- Kenyan growers continue diversifying their assortment
"A cooperative is a tool and not a goal in itself"
What does she think of the Royal FloraHolland cooperative as it is today, and its expansion? "A cooperative is and always will be just a tool, not a goal in itself. There's too much emphasis on it being 'a club for everyone' at the moment."
Less solidarity
Eviek points out that cooperation created the cooperative Royal FloraHolland. "Growers felt there was power in numbers, so they joined forces in both sales and purchasing. Together, they could tackle issues that were too big for one single person or single company. There was a great feeling of solidarity, and back then all members had similar businesses." Eviek thinks this solidarity has eroded since then. And as a consequence, growers don't feel the cooperative is as important as it used to be. "The world has changed dramatically. A cooperative can become a hindrance too. There's no need to join a club on principle anymore. Growers can manage most things themselves nowadays, they don't always need the cooperative's help."
Listening to everyone
Eviek notices, looking at her colleagues, that the larger companies no longer feel at home at the cooperative, as they see other opportunities for themselves. With smaller growers it's the opposite, they see peril heading their way, which is why they have a dwindling love for the cooperative too.
Facilitating
What Royal FloraHolland does extremely well, according to Eviek, is to facilitate everything for buyers. But what should Royal FloraHolland do differently? "Be firmer, take clear-cut decisions. Take the Strategy 2020, for instance. Resulting actions that affect our clients should be communicated more clearly. As it is, all, and I mean all opinions are taken into account. Which means that no one really can identify with the end result."
Source: Royal FloraHolland
Publication date:
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-06-09 Insights on the challenges Kenyan growers are facing
- 2023-06-09 US (OH): Wildroot Flower Company finding success amid flower shortage
- 2023-06-08 "Particularly high demand for tracked machines with slewing ring and pipe rail carts at the moment"
- 2023-06-08 UK: The horticultural industry warns of plant shortages for UK gardeners by 2027 if a ban on peat is brought forward
- 2023-06-08 Moving towards real-time pricing in Floriday
- 2023-06-08 Botswana seeks to learn from Kenya Horticulture Trade
- 2023-06-07 Kenyan growers continue diversifying their assortment
- 2023-06-07 Direct cargo flight launched between Kenya and Israel
- 2023-06-06 LED: Europe revokes, North America explodes
- 2023-06-05 US: Hawaii among top 10 states with most floriculture operations
- 2023-06-02 US (OH): Decreased floriculture production in 2022
- 2023-06-02 OptiCept breaks into the forestry cuttings market in China
- 2023-06-01 Dutch growers lose faith
- 2023-06-01 Syria: Safflower cultivation expands in Idlib
- 2023-05-31 Ecuador’s agreements with China and Costa Rica are suspended
- 2023-05-31 EU considers granting drought relief to Spain
- 2023-05-31 UK: Grower warns industry would 'collapse' without migrant workers
- 2023-05-31 US (MT): Floriculture industry blooming with 50 farms on the map
- 2023-05-30 Westland gives three tonne grant to Westland water bank pilot
- 2023-05-30 "Wedding trends you need to know"