Trend spotting: Millennial Pink

Are you tapping into the Millennial Pink craze which continues to grow? Millennial Pink is close to what we would call “rose pink” in the floral world, but as this trend continues, the definition of Millennial Pink is really becoming much broader and now encompassing many shades of pink, from nearly apricot to just shy of traditional pink.

Belle Du Monde French Tulips paired with Lisianthus and Salal.

Last year, one of the two Pantone Colors of the Year was Rose Quartz 13-1520, this was in recognition of this pink hue’s popularity. However, where Pantone puts a very fine point on their color of the year, this color’s popularity has been evolving and expanding across the cultural touch points which make a color popular.

Queensland Tulip, Revolution Hydrangea and Salal, modeled by Sun Valley's Sales Assistant extraordinaire, Kristen

Luckily, Mother Nature (and a few flower breeders!) saw this trend coming and blessed us with flowers that match and accent Millennial Pink. Whether the flowers, the dress, the cake or the place-settings, this trend is pretty stunning, once you start to look for it.

Millennial Pink: Rose Lisianthus and our Sugar Diamond Royal LA Hybrid Lily

Renowned Dutch flower designer Pieter Landman has this to say about Millennial Pink: “Tableware, pillows, towels, and of course, flowers in Millennial Pink can't fail in the interior design of today. This color will enhance the home atmosphere and create a positive feeling, which is what we want in our interior spaces.”

Pink Matsumoto and Rose Pink Snapdragons

In social terms, this more androgynous, and less feminine pink speaks to the millennial generation; fulfilling a need to take back pink from the world of Barbie, and re-brand it in a more mature and thoughtful light. It also gives voice to a generation striving for gender equality and an ongoing redefining of womanhood.

Source: Sun Valley Floral Farms

Publication date: Tue 15 Aug 2017