Top 5 - yesterday
- CAN (SK): “The flowers take a long time to start growing but it is worth it because they are so beautiful”
- Plants remove cancer causing toxins from air
- Use of prohydrojasmon to suppress Frankliniella occidentalis and tomato spotted wilt virus in chrysanthemums
- Kuehne+Nagel announces management changes in Middle East and Africa region
- UK: Award-winning Chelsea Flower Show garden to go on display in Hampshire
Top 5 - last week
Top 5 - last month
- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- Royal Flowers merges with The Elite Group
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
Trend spotting: Millennial Pink
Belle Du Monde French Tulips paired with Lisianthus and Salal.
Last year, one of the two Pantone Colors of the Year was Rose Quartz 13-1520, this was in recognition of this pink hue’s popularity. However, where Pantone puts a very fine point on their color of the year, this color’s popularity has been evolving and expanding across the cultural touch points which make a color popular.
Queensland Tulip, Revolution Hydrangea and Salal, modeled by Sun Valley's Sales Assistant extraordinaire, Kristen
Luckily, Mother Nature (and a few flower breeders!) saw this trend coming and blessed us with flowers that match and accent Millennial Pink. Whether the flowers, the dress, the cake or the place-settings, this trend is pretty stunning, once you start to look for it.
Millennial Pink: Rose Lisianthus and our Sugar Diamond Royal LA Hybrid Lily
Renowned Dutch flower designer Pieter Landman has this to say about Millennial Pink: “Tableware, pillows, towels, and of course, flowers in Millennial Pink can't fail in the interior design of today. This color will enhance the home atmosphere and create a positive feeling, which is what we want in our interior spaces.”
Pink Matsumoto and Rose Pink Snapdragons
In social terms, this more androgynous, and less feminine pink speaks to the millennial generation; fulfilling a need to take back pink from the world of Barbie, and re-brand it in a more mature and thoughtful light. It also gives voice to a generation striving for gender equality and an ongoing redefining of womanhood.
Source: Sun Valley Floral Farms
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Other news in this sector:
- 2023-05-26 "Celebrating achievements and empowering women in the green industry"
- 2023-05-22 Senetti lines in London for the coronation of King Charles III
- 2023-05-02 Honoring veterans with flowers on Memorial Day weekend
- 2023-05-01 Sion launches new ‘Step into the light’ facade campaign on the Dutch highway
- 2023-04-27 UK: Kiosks & websites to feature royal clematis and roses for coronation
- 2023-04-26 Gardening Know How announces 2022 sponsorship recipients
- 2023-04-25 US (FL): Venice in Bloom Team plants Sun Parasol Prize
- 2023-04-11 Flower hats blooming in popularity
- 2023-04-05 Digital promotion of Explorer roses : "A Big red success with impact!"
- 2023-04-03 That Flower Feeling thanks Miley Cyrus for being the unofficial ambassador for flowers
- 2023-03-22 PopUp Garden now available for consumers
- 2023-03-22 US: The Scotts Miracle-Gro Foundation and KidsGardening announce the 2023 GroMoreGood Grassroots grantees
- 2023-03-17 Kicking off Spring with Senetti in Philly
- 2023-03-15 Outdoor plants campaign to be relaunched in the Netherlands and Germany
- 2023-03-15 NL: Evanthia offers diversity and connection at Keukenhof
- 2023-03-08 "You want to go deeper, find the connection with the company and be able to visualize it again"
- 2023-03-02 Addenda kicks off Campanula season
- 2023-02-15 Custom and branded plant pots – "the differentiator you need"
- 2023-02-14 "Covid killed the roses"
- 2023-02-14 Royal Van Zanten boosts chain marketing with creative content