12 September 2017:

US: International Meet-Up Floriculture in Miami

On Tuesday 12 September, Miami will be the place to meet and talk about the latest developments in (consumer) marketing and new business models in the field of international floriculture.

Dümmen Orange, Ideavelop, Ter Laak Orchids and the Dutch Consulate in Miami in collaboration with PMA cordially invite you to join this unique Meet-Up, which coincides with the presence of two international trade missions visiting Miami: a group of Dutch flower growers and supply companies visiting Colombia and Florida (hosted by Dümmen Orange) and a group of international Phalaenopsis growers and supply companies visiting Florida and Guatemala (hosted by Ter Laak Orchids).

A total of 6 interactive workshops will be organized with distinguished presenters. Each workshop will be part of the following 3 themes:

1. The future floricultural value chain
Becky Roberts - Director of Floral for the Produce Marketing Association
Bas Pellenaars - Commercial Director Latin America for Dümmen Orange

2. Turning internationalization and sustainability into profitable business
Eduard ter Laak - Director Ter Laak Orchids
Henri Potze - Director Benefits of Nature

3. Consumer marketing & branding in floriculture
Ralph Koopman - Director Decorum Plants
Marta Maria Garcia - Owner and general manager Designer Cut Flowers

Additional information
Participation costs $125 per person and includes access to all workshops, coffee breaks and a network lunch. Click here to get more detailed information on the program and participants (PDF).

Registration
Please note that formal registration is obligatory, send your registration form (Word) to Renee Snijders via develop@ideavelop.biz

Note: participants to both trade missions add up to some 45 persons. An additional maximum of 25 persons can participate, so please make sure you register soon!

Program International Meet-Up Floriculture
12 September 2017 – Miami

Opening and Welcome
8.30 Inscription and welcome – start matchmaking
9.30 Official opening event

1. The future floricultural value chain
9.40 Becky Roberts - Director of Floral for the Produce Marketing Association
“PMA’s Glimpse into the Future”
10.15 Bas Pellenaars - Commercial Director Latin America for Dümmen Orange
“Strengthening relationships for Supply Chain Success”

10.50 Coffee break

2. Turning internationalization and sustainability into profitable business
11.30 Eduard ter Laak - Director Ter Laak Orchids
“Internationalization: the road to success?”
11.55 Henri Potze - Director Benefits of Nature
“Earning money with sustainability”

12.30 Matchmake Lunch

3. Consumer marketing & branding in floriculture
13.40 Ralph Koopman - Director Decorum Plants
“Development of consumer marketing in the Netherlands”
14.15 Marta Maria Garcia - Owner and general manager Designer Cut Flowers
“Consumer Trends”

14.50 Conclusions and Recommendations

15.00 Closure

For more information
Ideavelop
Email: develop@ideavelop.biz

Publication date: Thu 10 Aug 2017