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Royal FloraHolland sounds out clients on image auctioning

Image auctioning of plants will be introduced to Aalsmeer and Naaldwijk on 4 October 2017. This prospect has raised concerns among some growers and customers.

Royal FloraHolland discussed the situation among themselves during an extra consultation session with the Plant Clock Promotion sounding board group. This sounding board group has been expanded to include some growers and customers that object to image auctioning.

What were the most important topics during the sounding board group meeting?

Accurate product photos and reliable supplier information are essential in image auctioning. These are not yet at the required standard, according to some customers and growers. Royal FloraHolland agrees with them and are taking stringent measures to improve the standard.
  • Products that do not have sufficiently representative photos are auctioned last. This is already being done with the hydrangea and kalanchoe.
  • Customers may submit complaints about inaccurate product photos as of 1 August 2017.
  • Growers will receive help to deliver representative product photos.
The option to display physical products remains. However, the sounding board group wishes to improve this, for example by:
  • creating more space in the arrival hall;
  • allowing more viewing time;
  • finding an alternative to the scanner.
Royal FloraHolland will act upon these suggestions.

Customers are concerned whether they will still be able to buy on several clocks at the same time. The sounding board group would like to draw attention to the speed of auctioning and the auction times. Royal FloraHolland will examine this point too.

The next steps?
On 6 September 2017, the auction will vote on the status of the action points with the Plant Clock Promotion sounding board group. Image auctioning of plants is planned in Aalsmeer and Naaldwijk on 4 October 2017.

Source: Royal FloraHolland

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