Russia: 200 florists visit Flower Circus in Vologda

"It’s quite noticeable that the Russian market is improving. Sales are better than previous years, and the florists are looking forward to be inspired and informed," says Johan Elsgeest. On August 10th, his Flower Circus, together with arranger Michael van Namen, arrived in Vologda, Russia. Nearly 200 florists from the entire region had registered for the event.

The wholesale company in Vologda (almost 500 km north of Moscow) is a household name in the region. Besides selling flowers and plants, they also have a beautiful botanical garden (which allowed us to make brilliant pictures of the produced flower arrangements).

As always, Michael van Namen, in his energetic way, succeeded to inspire the attending florists with his arrangements and amazed them with the endless possibilities when being creative with flowers.

In addition, they were very pleased to be informed about the products of the companies that were featured in the Circus. After all, storytelling is becoming more and more important in Russia, and people would like to know where the flowers come from before they are available in stores.

Companies that participated in the show:
  • Kwekerij de Opstal
  • Beyond Chrysant
  • Gladz gladiolen
  • Kwekerij Tonie
  • Sion Orchids
  • Deliflor Chrysanten
  • Vd Lugt Lisianthus

For more information:
Flower Circus
John Elsgeest
T: +31 651 26 36 56

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