Cut hydrangeas come in many different shapes and colours. However, 5 feet tall – and sturdy – is something you don’t see every day! At Vicini, the flexible Mariama proudly towers above everyone. Jack Zwinkels: “It’s quite a challenge to process these properly, I have to admit, but we’re getting the hang of it!”
The greenhouse is filled with multiple colourful domes, some even of 30cm diameter. Jack: “Over the past few years, we’ve cut down the number of varieties. Our wish was to supply steady quality over a longer period of time within the season.”
Direct
Vicini also noticed that a consistent supply of high quality flowers has a positive influence in his direct trade. Jack: “We try to offer a wide selection at the auction as it is a good way to show the industry what we’ve got. The steady quality of our products isn’t always noticed or acknowledged there however.“ FleuraMetz buyer Will van Aart adds: “His name is attached to this product. You want people to care as much about your product as you do. Especially cut hydrangeas are sensitive to damage during transport. It shouldn’t be tucked away in a corner somewhere.”
Mariama and more
Jack: “The flexible stem of the Mariama makes sure that the flower stays upright. Even if they are packed tightly for transport, they won’t break.” Before an order leaves the premises, Jack insists on checking the flowers himself. Jack: “They have to be packed perfectly on the trolleys. Every night, I pick up my miner’s lamp and go through each flower by hand. It’s quite a job but I carry on.”
Source: FleuraMetz
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- Manager Operations Ethiopia
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Other news in this sector:
- 2023-06-01 "When buying our products, not only the rose production will be supported, also the well-being of rescued wildlife"
- 2023-06-01 “With our placement in Türkiye, we have easy access to the rest of the world”
- 2023-06-01 Buying an established farm, expanding a market for luxury flower, and scale up for future growth
- 2023-05-31 Women transform their horizons in rural Morocco
- 2023-05-31 CAN (SK): “The flowers take a long time to start growing but it is worth it because they are so beautiful”
- 2023-05-30 Europe: "Demand and potential is there"
- 2023-05-29 Collier’s Greenhouse executive named finalist in National horticulture competition
- 2023-05-29 US (IA): "Florists feel like they're getting old product from the wholesalers"
- 2023-05-26 Ecuador: Rosaprima shares their 2022-2023 Sustainability Report
- 2023-05-26 Tunisian journalist switches to growing edible flowers
- 2023-05-25 Bransford Webbs continually improves water efficiency
- 2023-05-24 UK: St Briavels grower Jo Thompson proves cut above with flowers role in Coronation
- 2023-05-24 Team from Low Fulney’s Opperman Plants head to Chelsea Flower Show
- 2023-05-22 French nursery specialises in plants that taste of cheese or oysters
- 2023-05-22 Isle of Man: Growing beautiful and sustainable cut flowers
- 2023-05-19 Linda Price from Wyveale Nurseries wins competition to name new phormium
- 2023-05-19 US (LA): Curiosity blooms into a flower farm with best bud
- 2023-05-19 Make-upz assortment newest addition to Deroose USA portfolio
- 2023-05-18 NL: Stolk Brothers grow anthuriums peat free
- 2023-05-18 NL: Organic Rose Nursery the Bierkreek decorates The Peace Palace
