Vicini specializes in 1.5 meter hydrangeas

Cut hydrangeas come in many different shapes and colours. However, 5 feet tall – and sturdy – is something you don’t see every day! At Vicini, the flexible Mariama proudly towers above everyone. Jack Zwinkels: “It’s quite a challenge to process these properly, I have to admit, but we’re getting the hang of it!”

The greenhouse is filled with multiple colourful domes, some even of 30cm diameter. Jack: “Over the past few years, we’ve cut down the number of varieties. Our wish was to supply steady quality over a longer period of time within the season.”

Vicini also noticed that a consistent supply of high quality flowers has a positive influence in his direct trade. Jack: “We try to offer a wide selection at the auction as it is a good way to show the industry what we’ve got. The steady quality of our products isn’t always noticed or acknowledged there however.“ FleuraMetz buyer Will van Aart adds: “His name is attached to this product. You want people to care as much about your product as you do. Especially cut hydrangeas are sensitive to damage during transport. It shouldn’t be tucked away in a corner somewhere.”

Mariama and more
Jack: “The flexible stem of the Mariama makes sure that the flower stays upright. Even if they are packed tightly for transport, they won’t break.” Before an order leaves the premises, Jack insists on checking the flowers himself. Jack: “They have to be packed perfectly on the trolleys. Every night, I pick up my miner’s lamp and go through each flower by hand. It’s quite a job but I carry on.”

Source: FleuraMetz

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.

Click here for a guide on disabling your adblocker.