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Denmark: Queen to promote cut flowers on TV
The aim is to increase awareness of the Queen CutFlowers and show that Queen bouquets last for at least three weeks. The campaign is made to support in-store sales and is part of a long-term marketing plan.
The TV spot is a time-lapse video of a bouquet, filmed every day for 3 weeks, demonstrating its development and showing that the flowers stay beautiful for minimum 3 weeks. At the end, a pack shot of CutFlowers is shown, to establish consumer recognisability in shops. The TV spot lasts 15 seconds, and 55% of all exposures will take place during prime time, across the Danish TV2 and Discovery channels.
For more information:
Queen - Knud Jepsen a/s
T: +45 86 98 61 88
F: +45 86 98 61 99
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