- Technical Sales Representative, Leamington, Ontario
- Technical Sales Representative, Ancaster, Ontario
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- Head Grower Strawberries (West Virginia USA)
- Global Sourcing Manager
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- Sourcing Manager EU
- Manager Operations Ethiopia
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- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- Royal Flowers merges with The Elite Group
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
Flowers in the Experience Economy
What better vehicle to provide that experience than cut flowers? Flowers fit into the experience economy perfectly. Flowers continue to bloom and change after you’ve purchased them, adding a depth which few other purchases can offer. They are accessible and inclusive, whether you shop for flowers at your local farmer’s market, your neighborhood florist, Amazon.com or where you buy your groceries.
…sure, some flower lovers will just say, “Because they are pretty,” and this speaks to another facet of flowers and their role in society. They are pretty, people buy them for the simple unrefined beauty which they bring to our lives. This is enough. To buy flowers is a freeing experience, since all they need to do is look pretty, with no strings attached.
The other response which speaks to the experience of flowers is people saying, “I have more than one favorite.” Much like they are looking at their children, each is special and perfect and you simply cannot pick one. As flower growers, this is a good problem to have!
Another point from the Pantone/PMA webinar is that consumers are shifting from a position of “passive consumption” to “active participation” in the products they use, buy and share.
Read more at Sun Valley's Flower Talk blog
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Other news in this sector:
- 2023-05-26 "Celebrating achievements and empowering women in the green industry"
- 2023-05-22 Senetti lines in London for the coronation of King Charles III
- 2023-05-02 Honoring veterans with flowers on Memorial Day weekend
- 2023-05-01 Sion launches new ‘Step into the light’ facade campaign on the Dutch highway
- 2023-04-27 UK: Kiosks & websites to feature royal clematis and roses for coronation
- 2023-04-26 Gardening Know How announces 2022 sponsorship recipients
- 2023-04-25 US (FL): Venice in Bloom Team plants Sun Parasol Prize
- 2023-04-11 Flower hats blooming in popularity
- 2023-04-05 Digital promotion of Explorer roses : "A Big red success with impact!"
- 2023-04-03 That Flower Feeling thanks Miley Cyrus for being the unofficial ambassador for flowers
- 2023-03-22 PopUp Garden now available for consumers
- 2023-03-22 US: The Scotts Miracle-Gro Foundation and KidsGardening announce the 2023 GroMoreGood Grassroots grantees
- 2023-03-17 Kicking off Spring with Senetti in Philly
- 2023-03-15 Outdoor plants campaign to be relaunched in the Netherlands and Germany
- 2023-03-15 NL: Evanthia offers diversity and connection at Keukenhof
- 2023-03-08 "You want to go deeper, find the connection with the company and be able to visualize it again"
- 2023-03-02 Addenda kicks off Campanula season
- 2023-02-15 Custom and branded plant pots – "the differentiator you need"
- 2023-02-14 "Covid killed the roses"
- 2023-02-14 Royal Van Zanten boosts chain marketing with creative content