- Commercial Manager Soft Fruits
- Assistant Nursery Manager - Tasmania, Australia
- Tissue Culture Lab / Operations Manager - Victoria, Australia
- Irrigation Manager - Tasmania or Victoria
- Chief Executive Officer Hortifrut IG Berries
- Head of Operations - Dubai, United Arab Emirates
- Greenhouse grower / production manager - Brazil
- Experienced International Trade Specialist
- Packaging Supervisor
- Nursery Production Manager South Australia
Top 5 -yesterday
- Update: Lasso cut fuel prices, protesters lift some blockades, but economy still largely halted
- From supplying 3 months a year to Europe only to supplying worldwide year-round
- Almere residents fear they will pay for Floriade disappointment
- Nanobubble tech improves root health and vitality of Gerbera Daisies
- Cucurbit powdery mildew control in 2022
Top 5 -last week
Top 5 -last month
Flowers in the Experience Economy
What better vehicle to provide that experience than cut flowers? Flowers fit into the experience economy perfectly. Flowers continue to bloom and change after you’ve purchased them, adding a depth which few other purchases can offer. They are accessible and inclusive, whether you shop for flowers at your local farmer’s market, your neighborhood florist, Amazon.com or where you buy your groceries.
…sure, some flower lovers will just say, “Because they are pretty,” and this speaks to another facet of flowers and their role in society. They are pretty, people buy them for the simple unrefined beauty which they bring to our lives. This is enough. To buy flowers is a freeing experience, since all they need to do is look pretty, with no strings attached.
The other response which speaks to the experience of flowers is people saying, “I have more than one favorite.” Much like they are looking at their children, each is special and perfect and you simply cannot pick one. As flower growers, this is a good problem to have!
Another point from the Pantone/PMA webinar is that consumers are shifting from a position of “passive consumption” to “active participation” in the products they use, buy and share.
Read more at Sun Valley's Flower Talk blog
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Other news in this sector:
- 2022-06-15 US (OH): ScottsMiracle-Gro reduces outlook for sales
- 2022-06-07 The opportunities and possibilities of a single packaging unit sticker
- 2022-06-02 Five points to consider when developing flower industry website
- 2022-05-24 ‘Must-have’ houseplant to add property value
- 2022-05-19 Elements for a successful website design
- 2022-04-22 ‘European Central Bank must act soon to avoid currency crisis’
- 2022-04-13 How to prepare for Mother’s Day
- 2022-03-25 All #LoveNotWar flower hearts listed in an interactive e-magazine
- 2022-03-24 8 pink roses to celebrate UK mother's day 2022
- 2022-03-16 Colombia joins the global campaign #LoveNotWar
- 2022-03-14 The floral message of hope: Flowerhearts placed all over the world
- 2022-03-10 Royal FloraHolland organizes benefit auction for Giro555 on 14 March
- 2022-02-02 "As it's generic promotion for the cut flowers and greens, all industry participants will benefit"
- 2022-01-27 World of Sprayroses presents new E-Magazine
- 2022-01-19 Marketing challenges in 2022 and how to solve them
- 2022-01-19 “As an industry, we need to bring the message that people can improve their life with flowers”
- 2021-11-24 How digital marketing can boost floral sales
- 2021-11-19 Cut chrysanthemum Ilonka stars in promotional campaign
- 2021-10-26 'Increasing Demand and Satisfaction in the Floral Industry'
- 2021-10-21 Fall marketing ideas for floral businesses