Bloomia USA drafts Sustainability Manifesto

"At Bloomia, we believe in doing things better and bettering the things we do", the company's CEO, Nico Botman, says. "For us, that is sustainability – the challenge of always improving the product, people and environment. Sustainability is neither optional nor just a checklist, but an ongoing responsibility that we warmly welcome. It is how we better our world. And a better world is what we want for the generations to come as much as for ourselves.

"We believe sustainability is about doing everything with the highest quality, for the best purpose. It’s why we grow our flowers in the United States and other locations near our buyers. We eliminate the need to burn thousands of gallons of fossil fuels to import flowers. We eliminate tons of wasteful packaging used in overseas shipments. And our biological control systems virtually eliminate the use of chemicals, pesticides and insecticides on the flowers you take home. Our goal is to create “better” options that are widely available, good-looking and affordable.

"Being one of the largest flower growers in the USA, we accept sustainability as part of our daily commitment to improving our processes, products and people. We use our scale to challenge the status quo by showing better ways of working within and for our different communities. Keeping our facilities local we improve the livelihood of nearby, typically rural communities while lowering our ecological impact.

"We also believe that growing and selling flowers carries a great responsibility. You trust our flowers to deliver some of life’s most important messages. We want you to carry those messages with pride. That’s why we’re transparent about our efforts and drive to be sustainable."

To highlight their successes and actions, Bloomia have released their first-ever Sustainability Manifesto.