The folder (A1 format) is designed as a fold-out poster showing all of the new introductions along with their supplier. From Monday, 4 September 2017, the poster is available at all locations of Royal FloraHolland and Veiling Rhein-Maas. You can pick one up from the auctioneers.
Along with the 'Novelties Gerbera 2017' folder, a new assortment page is being launched on the Coloured by Gerbera website. A campaign in the social media will draw the attention of all gerbera users to this page. The Coloured by Gerbera Foundation is a partnership between the gerbera breeders and Dutch and Belgian gerbera growers.
The Novelties folder is an initiative of Royal FloraHolland in collaboration with the following gerbera breeders:
- Florist Breeding & Propagation
- Florya Breeding
- Holstein Flowers
- Dűmmen Orange
- Van der Wilt Gerbera's Quality Flowers & Breeding.