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New gerberas at Royal FloraHolland

The Gerbera Novelties folder 2017 containing the 113 new gerbera introductions, mini and large-bloomed, is available again. These novelties are now ready for ordering (or soon will be) via the sales channels of Royal FloraHolland.

The folder (A1 format) is designed as a fold-out poster showing all of the new introductions along with their supplier. From Monday, 4 September 2017, the poster is available at all locations of Royal FloraHolland and Veiling Rhein-Maas. You can pick one up from the auctioneers.

Along with the 'Novelties Gerbera 2017' folder, a new assortment page is being launched on the Coloured by Gerbera website. A campaign in the social media will draw the attention of all gerbera users to this page. The Coloured by Gerbera Foundation is a partnership between the gerbera breeders and Dutch and Belgian gerbera growers.

The Novelties folder is an initiative of Royal FloraHolland in collaboration with the following gerbera breeders:
  • Florist Breeding & Propagation
  • Florya Breeding
  • Schreurs
  • Holstein Flowers
  • Dűmmen Orange
  • Van der Wilt Gerbera's Quality Flowers & Breeding.
Source: Royal FloraHolland

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