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First day of school in Russia means flowers!

Today it is the first day of school in Russia and this is being celebrated with lots and lots of flowers. Traditionally, every child in Russia gives a flower or a bunch of flowers to their teacher on September 1st and this results in a peak in demand for flower growers and traders.

"Chrysanthemums and lisianthus are the most popular flowers for this day", says John van Elstgeest of Flower Circus from out of Krasnodar. Yesterday, he visited the flower market in this area that was packed with parents who were buying some flowers for this special day of their child. Elstgeest took some photo's and was so kind to share them with us.

On the Flowermarket, Elstgeest saw a lot of locally grown chrysanthemums, lisanthus, asters and gladiolus. "In Krasnodar and the surrounding area, a lot of flowers are being cultivated. For this reason, the majority of the flowers on the flower market in this region, I think around 70 percent, are locally grown and the remaining is imported. These numbers, however, do not represent the flower supply in whole Russia. In Moscow, for example, the numbers are about the opposite. Over there, probably about 80 or 90 percent of the flowers have been imported."

Women's Day, celebrated on March 8, and this first school day are one of the most important days for the flower trade in Russia and this is not only reflected at the flower markets. "Usually, there are no flowers in the shelves at supermarkets, but during these days you see them almost in every, the more larger, chains."

Elstgeest notices an increase in flower sales throughout Russia over this entire year. "When being in Russia, one hears that the trade is picking up. The positive trend that started the beginning of this year continues." According to Elstgeest, no one has a clear explanation for this increase. "We see that people are positively minded again, are willing to buy flowers and are looking for new ideas."

Below some more pictures of the flower market in Krasnodar:

Below some pictures of the first school day (Source:

FlowersExpo Russia
This month, a large flower show will be taking place in Moscow. This exhibition, named the FlowersExpowill be held from September 12 -14 in the Crocus Expo. Also Flower Circus is participating in this exhibition and has a booth. Curious about the activities of Flower Circus? It is explained in this short and funny video below:

For more information:
Flower Circus
John Elstgeest
T: +31 651 26 36 56
E: [email protected]