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Poland: High potential for cut flowers, indoor plants

Polish people love to give flowers and they are becoming more wealthy. So, a good opportunity for the growers, traders and more companies to discover this market. They are currently at the Flower Expo Poland in Warsaw.

Francine van Wijk, the driving force and organizer of the exhibition, together with intern Daan van der Zwaan.

In Poland, there seems to be a big market for outdoor plants and for the (tropical) indoor plants and cut flowers and there is still a lot of potential to grow. The Colombian and Kenyan growers are mostly responsible for practically the entire summer flower assortment at the show, but there are not that much indoor plants. Not even in the exhibition halls of Green is Life, a large green exhibition that is held concurrently with the Flower Expo Poland. So, enough potential to grasp.

'Love is in the air' at Koenpack

For this reason, this exhibition attracts many South American, African and Dutch companies. They have heard the success stories of the Polish market and are eager to take advantage of this upward trend. At least, they hope. There are still some doubts. Do they really have insight in the market or is everything happening beyond our sight? Is Poland really such a growing country, or does it mostly serve as a transit country? And if they are really that eager to buy flowers, what's the reason that I am not sold out now?

Van Vliet Flowers, importer of South American flowers, one of the newcomers this year.

For the next edition, exhibitors think of two scenarios. Either the next edition will consist of a small group of newcomers and a small group of stayers, or the exhibition will double in size.

Wim Zandwijk of Muller Seeds.

Our editorial team of FloralDaily is also visiting the show to make a full photo report of it. This photo report will be published on Monday September 3.

Green Partners is the only bouquet maker of the country. On the picture: Ursula Reithmayer-Ducaneux, Benoit Dehecq and Roksana Gruner
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