March 21-23, Guangzhou

China: What Belt and Road Initiative has meant for the flower industry

The China-proposed Belt and Road Initiative has become a buzzword and exerted worldwide influence on varying industries. To a great extent, the Belt and Road Initiative propels China’s floral industry going out and foreign capital coming in. Nevertheless, what benefits have world floral industries reaped under this far-reaching strategy?



For exporters, lucrative market in China
Regarding the massive floral market in China, a rising number of prominent flower enterprises are in partnership with Chinese agencies in an effort to open up the market quickly and widely such as Deliflor, Keneya Co.,Ltd, Exotic Plant, Sakata Seed Corporation, etc.

International large export powers like the Netherlands, Ecuador, Ethiopia, Kenya, Colombia have gained a solid foothold in China. For instance, top-performing Japanese floral magnets, HIBIYA-KADAN FLORAL CO., LTD has tapped into China as earlier as 2006 and opened 6 outlets in Shanghai and Suzhou cities. Holland-based Holex Flower and Royal FloraHolland have reaped lucrative rewards in Chinese floral markets.

Reported by China Daily, figures from the China Flower Association showed that the figure of total domestic sales last year for the industry was 161.65 billion yuan ($23.6 billion), which will also skyrocket in 2017 with the deepened implementation of Belt and Road Initiative.

Premium flowers at a competitive price
China in recent years has emerged as a significant floral exporter and given full play of its own advantages. A diversified variety of flower species have been provided from tropical lands like Guangdong, Yunnan, Shanghai, etc. Plus, seedlings, chrysanthemum, carnations, Chinese lilies of which are featured varieties for import. Based on the customs figures of floral exports, China saw 10.85% growth to about $283.4 million in 2016 compared to 2015.

Fueled by ‘Internet+’ Initiative and foreign capitalism, Belt and Road Initiative, and other incentives, a lot of importers from across the globe give faith in China’s flower goods. On the one hand, Chinese floral enterprises make great strides in flower shipment, lifespan or varieties by taking advantage of top-notch planting and fresh preservation technologies. On the other hand, it is the good quality and competitive cost that draw the importers attention on Chinese flower markets.

By now, more than 100 countries and international organizations have joined the Belt and Road Initiative that offers a great deal of business cooperation and policy support for them. It is advised that you start marketing in China’s floral industry through Flower Expo China which is credited as the largest flower exhibition in South China.

2018 China International Floriculture & Horticulture Trade Fair (Flower Expo China 2018)

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