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Kwekerij de Groot in the spotlight at OZ Planten

Kwekerij de Groot is a real family business with founder Joop de Groot. In 1963 Joop moved from Utrecht to Langeweg to start a tomato and cucumber nursery. After a few years his son Jan began next to the nursery of his father and took over the whole nursery in 1976. By that time, more potted plants were grown. Since 1986, the nursery has completely gone over to the production of solely houseplants.

On a total area of ​​13.4 hectares, divided between three separate farms, approximately 9 million plants are grown annually. In total, the team consists of about 25 permanent employees, with Joost, Niels and Leon de Groot at the head of the company.

Unique to the nursery is the wide range of plants. The three main products of the nursery are dieffenbachia, alocasia and ficus, with additionally twenty different cultivars. These products are delivered year round. All products are available in a variety of variants, pot sizes or steel lengths.

In addition to the regular houseplants range, we are cultivating spring bedding.

Customized work is central to the nursery, standard pots, ceramic pots, wooden vases or mixtures that are tailored to the needs of the customers with or without labels, trays, trolleys or entire trailers - due to the well-organized business process almost everything is possible.

De Groot is completely aware of the fact that the consumer wants to be surprised. De Groot offers unique concepts which they have developed themselves. They came to the great concepts by thinking out-of-the-box and utilizing ideas from the entire team. Two examples of these surprising specials from the grower:
  • Fairy tale tree: In collaboration with the Dutch theme park the Efteling this ficus has been invented. The plant combines the magic of the fairy tale world with the enchantment of real green.
  • Coffea concept: A coffee plant in gift box with its own logo. The can is supplemented with coffee beans and a coffee cup. This product is a complete product and for consumers an attractive and innovative concept.
The secret of the top quality of the plants lies in the entire production process. Already from the cuttings that are delivered it is noted that top quality is delivered. The grower watches that cuttings are only taken from leading suppliers. This guarantees a good base.

In 2003 a completely new company was built, using innovative technologies. For example, the cultivation tables are automatically moved by robotic trains, and sorting is performed by sorting robots.

With a number of beautiful initiatives, the nursery is also busy with sustainability. This is how the nursery generates its own energy, the heat and CO2 are used in the greenhouses. With the residual current, the nursery supplies 1750 households with energy. These and other measures are rewarded with MPS SQ, GAP and A certificates.

Click here for more information on Kwekerij de Groot

source: OZ Planten
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