- Commercial Manager Spain
- Crop Farm Manager Sharjah
- Commercial Manager Soft Fruits
- Assistant Nursery Manager - Tasmania, Australia
- Tissue Culture Lab / Operations Manager - Victoria, Australia
- Irrigation Manager - Tasmania or Victoria
- Chief Executive Officer Hortifrut IG Berries
- Head of Operations - Dubai, United Arab Emirates
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- Experienced International Trade Specialist
Top 5 -yesterday
- "Australian native flowers provide a true seasonality and florists love this variety, variability in supply”
- "Stunning genetics under the tropical sun in Singapore"
- Designed glasshouse unfolds like a flower in just four minutes
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- Plantipp and Concept Plants scoop prizes
Top 5 -last week
Top 5 -last month
Alexandra Farms pulls through after Hurricane Irma
Maria Paula Cordoba and Jose Azout at the Proflora 2017 in Bogota, Colombia.
Hurricane Irma paid a punishing visit to Florida in September and affected the US floral industry. As the majority of the flowers originate from South America, many South American growers were affected too, including Alexandra Farms. The US is their main export market, followed by Russia and Europe. "Some days before and a couple of days after the hurricane made landfall in Florida, flights to Miami airport were cancelled. We had to throw away or send all flowers that were destined to this airport to another destination", says Azout. Fortunately, the demand for their flowers, the week after the hurricane, made up for their loss. "We were about 30 percent down in the week before and during the hurricane, but we were 38 percent up the week after." And it was not easy nor cheap to get the flowers to the destination. "Airlines had to deal with limited space in the aircraft, and they took advantage of it to raise their rates. Fortunately, we were able to ship our flowers again."
Garden roses are popular wedding flowers in the US, and during this time of year - September, October - demand is high; also in the high end of the market that Alexandra Farms supplies. And according to Azout, this small niche has grown significantly over the last few years. "Despite an increase of high end products, like Alaskan peonies, ranunculus, and hydrangeas, on the market, our sales increased by 25 percent."
White garden roses popular
This year Azout noticed a high (higher than normal) demand for white garden roses, more so than pink or peach. Azout does not have a clear explanation, but it might have to do with their new varieties. "Perhaps it is because we have new white varieties like Princess Miyuki (First Snow) and a David Austin white English Garden Rose called Purity, as well as a particularly romantic German Garden Rose called White Cloud."
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