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- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- Royal Flowers merges with The Elite Group
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
US: GrowIt! Garden Shops sees 50,000 searches for local garden centers
This spring, GrowIt! set out to help their community find the answer, and created the GrowIt! Garden Shops program, where independent garden centers and nurseries could post pictures of things they had in stock, and be found by local customers looking for plants on the app. It was a win for both parties. Shoppers could find great plants and knowledgeable staff, and retailers could get in front of a whole new mobile audience.
In the first four months since the launch of the Garden Shops program, over 50,000 community members were actively seeking out local garden centers on the app.
“What I liked most about the whole concept of GrowIt! was the ease of using it to find whatever a newbie gardener may want just by color, all the way up to an experienced gardener looking for a plant or variety by its Latin or scientific name. We are not the most tech-savvy mobile device users, and even we can use it with ease! And if you are a part of GrowIt! with your garden center, you pop up readily as a source for just what they may be looking for. Everyone looks at their phone or other mobile device for anything at anytime these days, and voila,,...there you are!” says Donna Nykaza-Jones, owner of Ray’s Quality Greenhouse in Matteson, Illinois.
Independent Garden Centers can learn more about the Garden Shops program at:
https://retailers.growitmobile.com/apply
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Other news in this sector:
- 2023-04-28 UK: New little dobbies opens in the heart of Cheltenham
- 2023-04-26 US: Garden supply prices up about 15%, cost of fertilizer triples
- 2023-04-25 UK: "Positive results in a challenging climate"
- 2023-04-19 Germany: New location and concept for Blumen Risse
- 2023-04-19 UK: Blue Diamond acquires 43rd Garden Centre
- 2023-04-05 US (MT): Nursery and garden center is blooming with a diverse selection of plants
- 2023-03-31 Germany: "Better weather needed to lift garden center sales of outdoor plants"
- 2023-03-27 UK: Replacing a 1500 sqm roof at Folkstone Garden Center in Kent
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- 2022-11-01 US (CA): New Roseville location for Green Acres Nursery & Supply
- 2022-10-28 Saving energy and covering with 32mm polycarbonate
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- 2022-09-06 Victorian Horticulture celebrated in Parliament House