BOS Freesia knows that a right timing when cutting freesias is key. Theun van den Bos: “Most growers cut their products far too tight. You won’t get that lushness when the stems start flowering. We make sure we cut ours when they’re just perfect.”
The grower is standing among fresh green, baby freesias. The flowers in the greenhouse are sustainably produced.
Bulbs of life
The grower is in close cooperation with exporting company FleuraMetz. FleuraMetz buyer Bart Dunki Jacobs follows suit and seems very agreeable. “BOS Freesia produces large volumes, but at the same time one can be sure every single flower is of the same high quality.”
Theun unfolds one of the flower bulbs to show how much life is hidden in such a small casing. “These will become stunning freesias in the most incredible shades! I probably sound like a broken record to most florists but I can’t remind them enough: flower food is preferential, it will prolong the vase-life and the lushness of the flowers maximizing the joy for consumers.”
Ready for the future
A steady eye is kept on the temperature in the greenhouse as this is most influential in how fast the flowers develop. Bart: “It’s very useful as it makes BOS Freesia flexible. Big quantities can be delivered any time.”
Theun includes his younger counterparts in the progress. “We keep growing and innovating. I want to share this with others so the next generation will also appreciate the cultivation of this beautiful product.”
For more information:
FleuraMetz
www.fleurametz.com
Announcements
Vacancies
- Technical Sales Representative, Leamington, Ontario
- Technical Sales Representative, Ancaster, Ontario
- HR Generalist
- Head Grower Strawberries (West Virginia USA)
- Global Sourcing Manager
- Buying Operations Manager (BOM Process)
- Sourcing Manager EU
- Manager Operations Ethiopia
- Manager Operations Ethiopia
- Senior Grower
"Tweeting Growers"
Top 5 - yesterday
Top 5 - last week
Top 5 - last month
- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- Royal Flowers merges with The Elite Group
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-06-01 "When buying our products, not only the rose production will be supported, also the well-being of rescued wildlife"
- 2023-06-01 “With our placement in Türkiye, we have easy access to the rest of the world”
- 2023-06-01 Buying an established farm, expanding a market for luxury flower, and scale up for future growth
- 2023-05-31 Women transform their horizons in rural Morocco
- 2023-05-31 CAN (SK): “The flowers take a long time to start growing but it is worth it because they are so beautiful”
- 2023-05-30 Europe: "Demand and potential is there"
- 2023-05-29 Collier’s Greenhouse executive named finalist in National horticulture competition
- 2023-05-29 US (IA): "Florists feel like they're getting old product from the wholesalers"
- 2023-05-26 Ecuador: Rosaprima shares their 2022-2023 Sustainability Report
- 2023-05-26 Tunisian journalist switches to growing edible flowers
- 2023-05-25 Bransford Webbs continually improves water efficiency
- 2023-05-24 UK: St Briavels grower Jo Thompson proves cut above with flowers role in Coronation
- 2023-05-24 Team from Low Fulney’s Opperman Plants head to Chelsea Flower Show
- 2023-05-22 French nursery specialises in plants that taste of cheese or oysters
- 2023-05-22 Isle of Man: Growing beautiful and sustainable cut flowers
- 2023-05-19 Linda Price from Wyveale Nurseries wins competition to name new phormium
- 2023-05-19 US (LA): Curiosity blooms into a flower farm with best bud
- 2023-05-19 Make-upz assortment newest addition to Deroose USA portfolio
- 2023-05-18 NL: Stolk Brothers grow anthuriums peat free
- 2023-05-18 NL: Organic Rose Nursery the Bierkreek decorates The Peace Palace
