US: Field to Vase Dinner Tour wins Marketer of the Year
Since 2015, the American Grown Field to Vase Dinner Tour has sought to do exactly that, bringing thousands of sophisticated consumers (and influential reporters and digital influencers) to greenhouses, flower fields and rooftop gardens for unforgettable experiences of top tier dining and locally grown flowers. The marketing effort behind the tour has reached an estimated 482 million people through 505 media placements — and it also snagged Floral Management's 2017 Marketer of the Year Award.
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