Here's a question some U.S. flower growers have been wrestling with for years: How do we get consumers — who already are thinking about product origin and growing conditions with food — to bring that same level of awareness to flowers and plants?
Since 2015, the American Grown Field to Vase Dinner Tour has sought to do exactly that, bringing thousands of sophisticated consumers (and influential reporters and digital influencers) to greenhouses, flower fields and rooftop gardens for unforgettable experiences of top tier dining and locally grown flowers. The marketing effort behind the tour has reached an estimated 482 million people through 505 media placements — and it also snagged Floral Management's 2017 Marketer of the Year Award.
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- Junior Sales Manager
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"Tweeting Growers"
Top 5 - yesterday
- "Particularly high demand for tracked machines with slewing ring and pipe rail carts at the moment"
- Reducing the spread of viruses with double cover films
- "Four new packs, four new sustainable solutions"
- "Change, differing opinions, and respect for each other, that's timeless"
- Biostimulant wins EU LIFE Award 2023 in the Environment category
Top 5 - last week
Top 5 - last month
- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
- “Carnations have made a comeback; being seen as trendy again”
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Other news in this sector:
- 2023-06-08 AgriForce forms joint venture with Swiss firm to help with in-progress acquisitions
- 2023-06-08 Italy: Alessandro Michelucci is the new president of Italian Nursery-people association
- 2023-06-08 Interflora celebrates 100th anniversary
- 2023-06-08 CAN: CosMic Plants orchid grower receives MPS-ABC certificate
- 2023-06-08 US: SAF adds breeder category to outstanding varieties competition
- 2023-06-07 “We make both high light transmission and insulation available”
- 2023-06-07 NL: Hem Genetics celebrates 25th anniversary
- 2023-06-07 Ramón Melón joins IUNU as Head Grower
- 2023-06-07 Buyers sought for UK hydroponic salad grower
- 2023-06-06 Tal Netzer appointed as CEO of DryGair
- 2023-06-06 Floranow acquires flower wholesaler Bloomax
- 2023-06-06 UK firm acquires full stake in Bigot Flower Kenya
- 2023-06-05 "Sustainability is also about extending the life of greenhouses"
- 2023-06-05 Swiss biological agricultural product manufacturer sets up office in Kenya
- 2023-06-02 Captain and Könst calla assortment presented during Captain Calla Days
- 2023-06-02 Delphy Group remains independent
- 2023-06-02 FloraLife unveils new brand identity
- 2023-06-02 Kenya: Marcoz Holdings gets approval for acquisition of Phima Flowers
- 2023-06-02 New guardian monitor Wi-Fi launched
- 2023-06-01 Picalla scratch campaign puts buyers in the spotlight
