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PHS captures Grand Pinnacle and 20 other prizes for 2017 Holland Show

The 2017 PHS Philadelphia Flower Show, "Holland: Flowering the World" won the Grand Pinnacle Gold award for the best overall event from the IFEA (International Festivals & Events Association) ceremonies. This marks the second time in four years that the Philadelphia Flower Show received the top prize, amongst worldwide entries such as the Kentucky Derby Festival, Indianapolis 500 Festival, and competitors in China, Australia, Ireland, the Netherlands, Mexico, and South Korea.

Additionally, The Flower Show, took home a record 21 IFEA /Haas & Wilkerson Pinnacle Awards in this year's competition. The Pinnacle entries include programs, merchandise, print and broadcast ads, posters and graphics, websites and apps, and many other categories.

“This is an amazing honor for the Flower Show, and it is shared by our entire staff, the talented exhibitors, vendors, sponsors and partners, and the dedicated community of 3,500 volunteers who work in every capacity to make the show happen,” said PHS President Matt Rader. “We are also grateful to the quarter-million visitors whose ticket purchases support our year-round greening work, which creates more beautiful, healthy and sustainable communities.”

The Philadelphia Flower Show was recognized with Pinnacle Awards in a variety of presentation, programming and promotional categories at the IFEA awards held during the association’s convention and expo, September 14, 2017 in Tuscon, Arizona. In addition to the Grand Pinnacle, the awards for the Flower Show were earned in the following categories:

Best Event to Benefit a Cause -- Gold
Best Full-Length TV Program -- Gold
Best On-Site Décor -- Gold
Best Single New Sponsorship Opportunity -- Gold
Best Promotional Photograph -- Gold
Best Outdoor Billboard -- Gold
Best Merchandising Program -- Gold
Best Community Outreach Program -- Silver
Best Sponsor Partner -- Silver
Best TV Promotion -- Silver
Best Miscellaneous Clothing -- Silver
Most Creative News Stunt – Silver
Best Volunteer Program -- Bronze
Best Educational Program -- Bronze
Best Children’s Programming -- Bronze
Best Newspaper Supplement -- Bronze
Best Event Invitation – Bronze
Best Program for Individual Sponsor – Bronze
Best Event Within an Existing Festival – Bronze
Best Money-Making Idea – Bronze

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