"Veiling Rhein-Maas: "Physical auction remains relevant"

The auction with a physical presentation of the products in the hall remains important to Veiling Rhein-Maas, even though the increasing importance of the digital sales channels is showing a slowly changing user behaviour. "Both the results of the customer research 2016 and the first results of the just finalised supplier research 2017 show that customers and suppliers of Veiling Rhein-Maas believe the physical auction continues to be important in the future. For most of the customers the purchasing on the spot remains relevant," according to Uwe Bedenbecker, director of Veiling Rhein-Maas. "The auction's customers appreciate it, to buy flowers and plants together in one hall, 'at a glance', as well as being able to personally view the products. In the future it is interesting for both target audiences to additionally be able to buy or sell the products through a webshop."

Suppliers of Veiling Rhein-Maas satisfied
Veiling Rhein-Maas will conduct detailed analysis of the results of the research conducted this year over the coming weeks and use them to create measures to further improve the market place. What we can tell you for now: one of the results of the supplier research 2017 is a clear increase in the satisfaction of the suppliers of Veiling Rhein-Maas. "Our market place offers customers and suppliers an optimal combination for the organisation of the individual purchasing and sales with auction sales and Buy-At-A-Distance, auction pre-sales and service," adds Marc Schax, director of Veiling Rhein-Maas. "The implementation of the concept 'Quality Coaching', the goal orientated support of suppliers for a quality improvement of their products, has contributed to a decrease of the revocation ratio."

International new customers
The regular presence at trade fairs is profitable: Veiling Rhein-Maas has already signed up 40 new customers in 2017, including a number of new customers from Croatia, Romania, Czechia and Estonia. The successful path of growth in Eastern Europe can therefore be continued. The successful work of the relationship management department, strengthened at the start of 2017 especially for the Eastern European market, contributes for a large part to the growth of the market place. Customers of the auction are happy with the increased assortment and suppliers appreciate the wide customer base, as they can sell their products in Straelen-Herongen to various customer segments.

Source: Veiling Rhein-Maas