Dating back to 1992, AFE has periodically conducted survey research in the form of a diary study to understand in greater detail the floral purchases of the public.
Formerly called the Consumer Tracking Study and last conducted in 2005, AFE has partnered with the Society of American Florists to revive the year-long study that provides actual data on the incidents of purchases, amount spent, what was purchased, for whom and what occasions, and what other gifts were considered.
Photo: floralmarketingresearchfund.org
Conducted by IPSOS and funded by the Floral Marketing Research Fund (FMRF), this study provides the industry with valuable information to help plan for inventories, marketing and pricing to help florists maximize their sales. The report offers real purchasing data on consumer purchases.
The Floral Purchase Tracking Study results will be released in October.
You can download past FMRF-funded research projects at FMRF.org.
source: American Floral Endowment
Announcements
Job Offers
- Commercial Manager Spain
- Crop Farm Manager Sharjah
- Commercial Manager Soft Fruits
- Assistant Nursery Manager - Tasmania, Australia
- Tissue Culture Lab / Operations Manager - Victoria, Australia
- Irrigation Manager - Tasmania or Victoria
- Chief Executive Officer Hortifrut IG Berries
- Head of Operations - Dubai, United Arab Emirates
- Greenhouse grower / production manager - Brazil
- Experienced International Trade Specialist
"Tweeting Growers"
Top 5 -yesterday
- Pink hydrangea named after and christened by Dolly Buster
- Biological fungicide protects against soil-borne diseases such as Pythium
- Marginpar has new headquarters and a whole new IT system
- Groenland and L&M Groep join forces to become One Flora Group
- Bioline Agroscience is launching the first rhizobacterial-based biostimulant
Top 5 -last week
Top 5 -last month
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-07-01 "Australian native flowers provide a true seasonality and florists love this variety, variability in supply”
- 2022-07-01 Designed glasshouse unfolds like a flower in just four minutes
- 2022-07-01 Building a resilient agriculture industry after the Ukraine invasion
- 2022-07-01 Greenhouse plastic boom blights Vietnam’s vegetable and flower basket
- 2022-07-01 Dutch nursery reviving Old Masters' roses
- 2022-07-01 US to give temporary work visas to 150,000 migrants in Mexico
- 2022-07-01 Supermarket shortages could worsen as Australian growers brace for rain
- 2022-06-30 Overcoming the barriers to technology adoption on African farms
- 2022-06-30 The best flower-patriotic composition was elected in Kyiv
- 2022-06-30 Indonesia: The establishment of vegetative house for ornamental plants
- 2022-06-30 The diversity, distribution and status of Phytoplasma diseases in China
- 2022-06-29 Hungary: Tax burden doubles on seasonal agricultural works
- 2022-06-29 UK: Seasonal worker visa route RFI notice
- 2022-06-29 Chemical shortages hamper US growers
- 2022-06-29 NL: Jan Willem de Vries appointed as Officer in the Order of Orange-Nassau
- 2022-06-29 US (WA): After 48 years of brightening area gardens, Roozen’s Nursery has closed
- 2022-06-29 Sarawak setting up orchid garden with an eye on export market
- 2022-06-29 Flower distributor plans to build facility in Port St. Lucie and create 210 jobs
- 2022-06-28 India: vertical gardens start coming up at main intersections in Prayagraj
- 2022-06-28 Across China: Entrepreneurial youth turns quinoa flowers into blossoming business
