
Announcements
Vacancies
"Tweeting Growers"
Top 5 - yesterday
- CAN (SK): “The flowers take a long time to start growing but it is worth it because they are so beautiful”
- Plants remove cancer causing toxins from air
- Use of prohydrojasmon to suppress Frankliniella occidentalis and tomato spotted wilt virus in chrysanthemums
- Kuehne+Nagel announces management changes in Middle East and Africa region
- UK: Award-winning Chelsea Flower Show garden to go on display in Hampshire
Top 5 - last week
Top 5 - last month
- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- Royal Flowers merges with The Elite Group
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
Results from new floral purchase tracking study coming soon
Formerly called the Consumer Tracking Study and last conducted in 2005, AFE has partnered with the Society of American Florists to revive the year-long study that provides actual data on the incidents of purchases, amount spent, what was purchased, for whom and what occasions, and what other gifts were considered.
Photo: floralmarketingresearchfund.org
Conducted by IPSOS and funded by the Floral Marketing Research Fund (FMRF), this study provides the industry with valuable information to help plan for inventories, marketing and pricing to help florists maximize their sales. The report offers real purchasing data on consumer purchases.
The Floral Purchase Tracking Study results will be released in October.
You can download past FMRF-funded research projects at FMRF.org.
source: American Floral Endowment
Publication date:
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Other news in this sector:
- 2023-05-31 Ecuador’s agreements with China and Costa Rica are suspended
- 2023-05-31 EU considers granting drought relief to Spain
- 2023-05-31 UK: Grower warns industry would 'collapse' without migrant workers
- 2023-05-31 US (MT): Floriculture industry blooming with 50 farms on the map
- 2023-05-30 Westland gives three tonne grant to Westland water bank pilot
- 2023-05-30 "Wedding trends you need to know"
- 2023-05-30 'Appreciating flowers' carried out differently in the West and East
- 2023-05-29 “The excess of water and lack of sunshine has strongly impacted the productions from the north of France"
- 2023-05-29 US (IN): State floriculture sales top nearly $60M in 2022
- 2023-05-29 Iran: Opportunities and challenges in floriculture
- 2023-05-29 Global container production, once experiencing roomy growth, is now in a tight spot
- 2023-05-26 South Africa: Application to protect name 'Cape Flora' and logo approved
- 2023-05-26 NL: Undermining crime in agriculture and horticulture detected
- 2023-05-25 China: Rose plantation promises rosy future for farmers in China's Xinjiang
- 2023-05-25 Iran: Flowers and ornamental plants worth over $1m exported from Kordestan in a year
- 2023-05-25 Nigerian agro exports will see increased air cargo transportation
- 2023-05-25 More than 7,000 km2 of flooded land in Emilia Romagna
- 2023-05-24 India: State to promote orchid cultivation in Jalpaiguri, greenhouse to be set up
- 2023-05-24 Germany: Boosting the image of the begonia
- 2023-05-24 Growing beans or melons in China? Then, beware of the agriculture police