Dating back to 1992, AFE has periodically conducted survey research in the form of a diary study to understand in greater detail the floral purchases of the public.
Formerly called the Consumer Tracking Study and last conducted in 2005, AFE has partnered with the Society of American Florists to revive the year-long study that provides actual data on the incidents of purchases, amount spent, what was purchased, for whom and what occasions, and what other gifts were considered.
Photo: floralmarketingresearchfund.org
Conducted by IPSOS and funded by the Floral Marketing Research Fund (FMRF), this study provides the industry with valuable information to help plan for inventories, marketing and pricing to help florists maximize their sales. The report offers real purchasing data on consumer purchases.
The Floral Purchase Tracking Study results will be released in October.
You can download past FMRF-funded research projects at FMRF.org.
source: American Floral Endowment
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