Top 5 - yesterday
Top 5 - last week
Top 5 - last month
- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- Royal Flowers merges with The Elite Group
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
Ecuador: Everbloom to double rose acreage
Federico Santa Cruz at the FlowersExpo 2017 in Moscow, Russia.
The main market for Everbloom is Russia, followed by Ukraine and the surrounding countries. "As Russia is our main market, we have had some tough years when the crisis hit the country. 2015 and 2016 were the worst years, with price dropping by around 30 percent", says Santa Cruz.
Fortunately, the Russian market seemed to recover in 2017 and the demand for long stem roses increased again. "We are located at an altitude of 3,100 meters above sea level. So, we are specialized in the production of long stem, 60-100cm roses. And finally, we are not only seeing an increase in demand again, we notice it too in the prices. They are about 10 percent higher compared to last year. This is still 20 percent lower than before the crisis, but we see an upward trend."
Inside the greenhouse. Currently, they grow 17 varieties of roses.
Unlike many Ecuadorian farms that reduced their volumes to Russia during the crisis, Everbloom did not. "We stayed on the same path and we therefore expect that our volumes will increase along with the increasing demand", he says.
Roses in cold storage.
Next to increasing their volumes to their current export markets, Everbloom is eager to explore new markets. "We receive increasingly more requests from China. We do not supply this market yet, but as our farm grows bigger, it would be worth to explore this market", he says.
For more information:
Everbloom Roses Ecuador
Federico Santa Cruz
Author: Elita Vellekoop
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2023-06-01 "When buying our products, not only the rose production will be supported, also the well-being of rescued wildlife"
- 2023-06-01 “With our placement in Türkiye, we have easy access to the rest of the world”
- 2023-06-01 Buying an established farm, expanding a market for luxury flower, and scale up for future growth
- 2023-05-31 Women transform their horizons in rural Morocco
- 2023-05-31 CAN (SK): “The flowers take a long time to start growing but it is worth it because they are so beautiful”
- 2023-05-30 Europe: "Demand and potential is there"
- 2023-05-29 Collier’s Greenhouse executive named finalist in National horticulture competition
- 2023-05-29 US (IA): "Florists feel like they're getting old product from the wholesalers"
- 2023-05-26 Ecuador: Rosaprima shares their 2022-2023 Sustainability Report
- 2023-05-26 Tunisian journalist switches to growing edible flowers
- 2023-05-25 Bransford Webbs continually improves water efficiency
- 2023-05-24 UK: St Briavels grower Jo Thompson proves cut above with flowers role in Coronation
- 2023-05-24 Team from Low Fulney’s Opperman Plants head to Chelsea Flower Show
- 2023-05-22 French nursery specialises in plants that taste of cheese or oysters
- 2023-05-22 Isle of Man: Growing beautiful and sustainable cut flowers
- 2023-05-19 Linda Price from Wyveale Nurseries wins competition to name new phormium
- 2023-05-19 US (LA): Curiosity blooms into a flower farm with best bud
- 2023-05-19 Make-upz assortment newest addition to Deroose USA portfolio
- 2023-05-18 NL: Stolk Brothers grow anthuriums peat free
- 2023-05-18 NL: Organic Rose Nursery the Bierkreek decorates The Peace Palace