Koen Pack appoints new general manager Koen Pack US

Koen Pack BV of Amstelveen, the Netherlands has promoted Pieter L. Sluiter to General Manager of Koen Pack USA in Miami, FL. In his previous role as Sales Manager since 2016, Sluiter has been instrumental in leading the company’s efforts to dramatically expand market share in new and existing markets worldwide. As General Manager, Sluiter will direct all aspects of the US affiliate, reporting to company CEO Koen Broekhuizen.

Sluiter’s background includes executive positions both in and out of the horticulture industry. Son of a leading Dutch conifer grower, he grew up learning every aspect of the industry first hand. Seeking to branch out, Sluiter found success managing sales and exports of consumer products companies Marcus Evans and Delinuts BV. Developing private label programs with major retailers provided Sluiter with key insights about adding value through packaging.

“Koen Pack’s dedication to help our clients grow their business by incorporating innovative packaging concepts and products is unrivalled. Pieter’s impressive track record, broad international experience, and deep knowledge base make him the ideal candidate for presiding over the continued strong growth of Koen Pack USA” says Broekhuizen.

Packaging upgrades of floriculture products continues to be a major factor driving consumer satisfaction and industry growth. The Koen Pack Global Group of companies have led the development of this important trend since its inception in 1996 by combining customized Dutch design, reliable supply chain management, and professional customer service. Koen Pack offers a complete product line including sleeves, inserts, picks, pots covers and hardgoods, bouquet holders, and mail-order packages from warehouse offices in the Netherlands, Canada, Colombia, China, Ecuador, Kenya, and from two locations in the USA.

For more information:
Koen Pack
De Loetenweg 8
1187WB Amstelveen
T: +31205452470
E: sales@koenpack.com

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