Stepping out of your comfort zone – The story behind Aleia Roses

Imagine, you intend to produce top quality roses for the European market. You have evaluated all pros and cons with regards to climate, labour, and distance to the main market and to the (Dutch) auctions as well as energy requirements. A traditional conclusion would make you invest either in the Netherlands or somewhere around the equator. That logic does not apply to Aleia Roses.

Aleia Roses was set up in 2016 and started with connections in Spain, Mexico and the Netherlands. How it all began will be explained on Thursday, the 26th of October at 20:45 Central European Time by means of a live webinar, a so-called ‘Jungle Talk’. Dirk Hogervorst will explain why Galicia, Spain was chosen as ‘the place to be’.

"Although we have started our project over a year ago now, we are far from finished. We intend to become a major player in the production of the leading variety Red Naomi. We still have a long way to go and based on our story, we would like to invite international young talent to join us on our journey", says Dirk Hogervorst.

One month later, on Thursday, the 23rd of November, the talented young professional that Dirk is looking for, can pitch for him during a pitch-webinar. You can register for the masterclass about the internationalisation strategy of Aleia Roses by clicking on this link. You can also pre-register for the pitch-webinar by clicking here.

More information on Jungle Talks can be found on and additional info on this masterclass and pitch webinar can be obtained by contacting Ed Smit,

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