NL: 50th anniversary Dümmen Orange cut chrysanthemum

In 1967, Fides, known today as Dümmen Orange, was founded by Flikweert, Van Dijk and Van Steekelenburg. In fifty years, the organization has become a major player in the chrysanthemum market. On Friday, October 6th, Dümmen Orange celebrated this milestone with customers and business relations. During the event, topics such as history, international focus and passion for the profession were the main focal point.

On this day, guests were taken on a journey through time, 50 years of cut chrysanthemums. During this period, Dümmen Orange were fortunate to celebrate many beautiful milestones. From successful chrysanthemum introductions in the recent past like Martine Bijl, Cassa and Westland to playful marketing campaigns around the Arctic Queen, Merlot and Bacardi varieties. Breeding and improvement of varieties is of paramount importance. As founder of santini, Dümmen Orange is still the market leader with the bright green Country and also in the pink single segment, Grand Pink still holds the top 1 position.

Focus on the future was also an important segment during the event. In addition to traditional breeding, Dümmen Orange has a strong focus on investing in new techniques and methods for the future. For example, the organization is very busy with preparations for the new construction of a high-quality lab at the Oudecampsweg in De Lier. The Netherlands. Research disciplines working on the further improvement of varieties will be housed here in the future.

In summary, great prospects for the development of Dümmen Orange cut chrysanthemum. The organization thanks the guests for their presence and can proudly look back at a successful celebration of the 50th anniversary. Forward to the next fifty years.

Publication date: Tue 17 Oct 2017