Bloomtube

Dutch florists celebrate autumn 'Rebel' style

Floral Inspiration platform Bloomtube presents a series of autumn trends, guided by an extensive step-by-step series of bouquet ideas. These trends are inspired by Bloemen Bureau Holland (Flower Council Holland), a sector funded organization promoting flowers and plants.



"In times when tensions are rising and we are confronted with a lot of misery, we need a safety valve. We need to relax without worrying, take a moment when we can forget all the rules and obligations imposed upon us.

The answer to this is an atmosphere in which there appears to be no rules - just colour, cheerfulness and silliness. This is giving rise to a trend in interiors where furniture and accessories are treated in a frivolous way, using lots of bright colour and comical and strongly contrasting combinations. Flowers and plants are given a totally uninhibited place in the interior without taking any account of existing rules or conventions and this creates a spatial experience which briefly lifts our burdens and radiates light-heartedness. Nothing is right or wrong - anything goes. This trend represents a completely new paradigm in both interiors and fashion."



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Bloomtube
E: info@bloomtube.com
www.bloomtube.com


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