Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.

Click here for a guide on disabling your adblocker.

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

Kenya: High-altitude cultivation leads to flowerful hydrangeas

FloraDelight is specialized in cut hydrangeas from Kenya. Frans Ederveen: “Our products are shipped and processed daily, there is no difference in quality compared to Dutch produce.”

Hydrangea is a fairly new product to the local Kenyan nurseries. FloraDelight was the first in Kenya to pick up this flower and spent years in developing a quality product. Frans: “The climate in this particular area is ideal for hydrangeas. The flowers were mainly grown in tunnels up until 2016, when we started the changeover to greenhouses. For us, it’s a never ending quest for durable solutions.”

The sturdy stems and optimal development of the blooms are a direct result of the location of the farm. Frans: “We are based just over 2000 meters altitude with limited temperature differences between day and night. That’s how we are able to develop such a strong and beautifully flowering hydrangea.”

Sparring partner
The hydrangeas find peace and quiet in the new greenhouses and are given time to get adjusted throughout the four seasons. Frans: “This is how we are able to work towards a year round supply of consistent quality hydrangeas. Currently, our primary colour is pink with additional shades, such as lilac, different tones of blue, red and white.”

Being a Preferred Supplier, Frans has access to sales figures and is able to discuss the selection, cultivation and availability with his FleuraMetz buyer. Frans: “We discuss things that are missing from the current range and identify best-sellers, so we can offer an optimal selection in future that includes new shades.”

FleuraMetz buyer John: “It takes several years before a new variety is ready for commercial production. The transparent, reliable contact between us allows me to know when certain products are available or if a certain crop is stable enough. Our customers are spread throughout the world and therefore have different demands.” Frans: “It’s good that we can make mutual agreements and serve different types of customers.”

Long-term joy
Frans: “All our employees are equally involved, there is so much passion in this company! We have implemented many innovations in the company’s infrastructure in order for a year round supply in the near future. John: “Fresh hydrangeas from Dutch soil are primarily aimed for the summer months and start to finish around September.” Frans: “We want to offer a year round selection as there is a huge potential for hydrangeas across the world. How can it not be? It’s a stunning flower.”

For more information:
Publication date: