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- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- Royal Flowers merges with The Elite Group
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
Noud Visschers, FreshCap:
"Our fresh flowers fly from Cape Town to their destinations daily"
Noud Visschers steers away from mass production. “Everyone knows a rose from a gerbera by now but there is a whole world for people to discover in exotics: Proteas for example and Nutans. These unique products can really upgrade the look of the simplest bouquets.”
No floating around
All FreshCap’s flowers are sent by air freight. Noud: “Our fresh flowers fly from Cape Town to their destinations daily. The short travelling time is one of the reasons behind our products’ extreme high quality and prolonged vase life. We consciously abstain from sea freight as we find it such a waste for our flowers to float around at sea for weeks instead of boasting in floristry work.”
Flowers from Preferred Supplier FreshCap are flown into the Netherlands daily making them a powerful, logistical player. Piet: “It allows us to offer continuity and customers to order Proteas and Nutans at any time of the week.”
Noud: “The superior appeal of these products is a direct result of the location of the nursery and its unique combination of position, climate and specific soil types.”
FleuraMetz buyer Piet Ravensbergen agrees. “The high end look of exotics with the availability of an everyday product, that really is a game-changer.” Noud: “It’s FreshCap’s job to offer a varied selection guaranteeing a long and beautiful vase life.”
Not only are the products cultivated according to the guidelines of Global Cap, employees and their families also receive social support. Noud: “We have set up a homework class in South Africa for the children to do homework after school with the help of tutors. We hope this will contribute in reducing early school leaving in this area.”
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Other news in this sector:
- 2023-06-01 "When buying our products, not only the rose production will be supported, also the well-being of rescued wildlife"
- 2023-06-01 “With our placement in Türkiye, we have easy access to the rest of the world”
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- 2023-05-31 Women transform their horizons in rural Morocco
- 2023-05-31 CAN (SK): “The flowers take a long time to start growing but it is worth it because they are so beautiful”
- 2023-05-30 Europe: "Demand and potential is there"
- 2023-05-29 Collier’s Greenhouse executive named finalist in National horticulture competition
- 2023-05-29 US (IA): "Florists feel like they're getting old product from the wholesalers"
- 2023-05-26 Ecuador: Rosaprima shares their 2022-2023 Sustainability Report
- 2023-05-26 Tunisian journalist switches to growing edible flowers
- 2023-05-25 Bransford Webbs continually improves water efficiency
- 2023-05-24 UK: St Briavels grower Jo Thompson proves cut above with flowers role in Coronation
- 2023-05-24 Team from Low Fulney’s Opperman Plants head to Chelsea Flower Show
- 2023-05-22 French nursery specialises in plants that taste of cheese or oysters
- 2023-05-22 Isle of Man: Growing beautiful and sustainable cut flowers
- 2023-05-19 Linda Price from Wyveale Nurseries wins competition to name new phormium
- 2023-05-19 US (LA): Curiosity blooms into a flower farm with best bud
- 2023-05-19 Make-upz assortment newest addition to Deroose USA portfolio
- 2023-05-18 NL: Stolk Brothers grow anthuriums peat free
- 2023-05-18 NL: Organic Rose Nursery the Bierkreek decorates The Peace Palace