Noud Visschers, FreshCap:

"Our fresh flowers fly from Cape Town to their destinations daily"

FreshCap cultivates and supplies Proteas, Nutans, Leucadendrons and Cape greens from a breathtaking location in the Cape Town area, South Africa. “We guarantee florists fresh, quality products with a long vase life however, we are not in direct contact with them. Luckily, we receive the right feedback through FleuraMetz. Without this response, we will be operating in the dark.”

Noud Visschers steers away from mass production. “Everyone knows a rose from a gerbera by now but there is a whole world for people to discover in exotics: Proteas for example and Nutans. These unique products can really upgrade the look of the simplest bouquets.”

No floating around

All FreshCap’s flowers are sent by air freight. Noud: “Our fresh flowers fly from Cape Town to their destinations daily. The short travelling time is one of the reasons behind our products’ extreme high quality and prolonged vase life. We consciously abstain from sea freight as we find it such a waste for our flowers to float around at sea for weeks instead of boasting in floristry work.”

Flowers from Preferred Supplier FreshCap are flown into the Netherlands daily making them a powerful, logistical player. Piet: “It allows us to offer continuity and customers to order Proteas and Nutans at any time of the week.”

South Africa
Noud: “The superior appeal of these products is a direct result of the location of the nursery and its unique combination of position, climate and specific soil types.”

FleuraMetz buyer Piet Ravensbergen agrees. “The high end look of exotics with the availability of an everyday product, that really is a game-changer.” Noud: “It’s FreshCap’s job to offer a varied selection guaranteeing a long and beautiful vase life.”

Homework class
Not only are the products cultivated according to the guidelines of Global Cap, employees and their families also receive social support. Noud: “We have set up a homework class in South Africa for the children to do homework after school with the help of tutors. We hope this will contribute in reducing early school leaving in this area.”

For more information:

Publication date:

Receive the daily newsletter in your email for free | Click here

Other news in this sector:

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.

Click here for a guide on disabling your adblocker.