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NL: 't Nieuw Bos rebrands as Artisan

Phalaenopsis nursery 't Nieuw Bos from Nieuwaal will be rebranded as Artisan from January 1, 2018. With a new name and a new look, the company will be officially transferred to Wilco Verhoeven. On Friday, October 27th, all employees were informed about the new strategy and corporate appearance by means of a 'crafts day'. At the Trade Fair, the transition from 't Nieuw Bos to Artisan will be presented at stand C.6.

Introduction during crafts day
Unknown to the staff of 't Nieuw Bos, a lot of hard work was done for a total metamorphosis of the corporate appearance. A little indication about the new look was given last Friday during the staff meeting. That afternoon and evening, ‘crafts’ were placed central and the staff could go to the cooks from a BBQ and grill-food truck for several workshops and snacks. Finally, the new strategy, company name and associated corporate identity were presented to all employees. With the explanation behind the new appearance, the employees received matching occupational clothing, so that the entire team can work as true craftsmen.

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