Preferred Supplier Laan Tulips grows tulip bulbs in chilly North Holland from both Dutch and New Zealand production. “Nowadays, we are able to safeguard the natural process. None of our tulip bulbs need to be frozen anymore yet we are still able to supply a stunning selection of tulips 9 months per year.”
Geert Laan: “As the New Zealand seasons are opposite to the European seasons, it makes it the perfect place for bulbs to develop. It allows us to naturally increase the availability.” The tulips from Laan Tulips are therefore already available as from September.
Black Label
FleuraMetz buyer John Diemeer: “The first cuts are always heavier when it comes to tulips. Laan Tulips is aware that this could be of benefit to certain florists.” The Preferred Supplier had therefore created an exclusive selection especially for the first cuts: Black Label. Geert: “Every variety has of course a first cut. When these heavier flowers meet the requirements – a minimum of 28 grams for example – they are bundled into big bunches of tulips and wrapped in a Black Label sleeve. The flowers are also pre-treated with Chrysal BVB+ to extend the vase life. This product is very interesting to customers, who pride themselves on being different. It sets them apart from the crowd.”
Twenty years
Any Laan Tulips variety is extraordinary, Black Label or no Black Label. Geert nods. “We are a member of a breeders group and therefore have access to different new varieties.” Which sounds easier than it is. “It takes at least 10 to 20 years before a new variety is satisfactory and fully accepted by the market. Controlling our own breeding activities is important as it enables us to manage our own course. Any new variety must be an added value to our current selection.”
Queen of Marvel
Laan Tulips is the only tulip nursery that produces the classic Queen of Marvel. Geert: “This variety is incredibly popular on the German market. We have turned the production of this tulip into our specialism. This exclusive tulip is truly one of a kind.”
John: “This Preferred Supplier is keen in finding out what customers want.” Geert: “Many people think that tulips are only meant for mono bunches. Well, these tulips also look amazing in floral arrangements and mixed bouquets thanks to their long vase life. We were able to put this feedback into good use thanks to our partnership and hopefully there’s more to conquer together in future!”
For more information:
www.fleurametz.com
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Other news in this sector:
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