NL: De Ruiter's new marketing concepts at the IFTF and FHTF

Introducing marketing concepts aimed at facilitating procurement of innovative produce. It is one of the aims of Dutch rose breeder De Ruiter. "In line of what De Ruiter stands for, creating flower business, it is, next to strategizing with our stakeholders on future global market trends, essential to introduce marketing concepts ", says Örjan Hulshof, Sales and Marketing Manager at De Ruiter Innovations. At the IFTF and the FloraHolland Trade Fair, next week, this rose breeder presents it newest marketing concepts; Big Five and Cuatro x Cuatro.

The new Big Five consists of De Ruiters' five successful Red rose varieties in East Africa, namely Rhodos, Ever Red, Red Kamala, Cupido and Spectre. The other line is the South American Cuatro x Cuartro line, consisting of four main colors (red, white, yellow, pink), the basic colors for many rose companies in Ecuador and Colombia. The varieties in this series are Cupdio, Snow Bliss, Opala and Super Sun. "This series will be presented in a 4x4 car at the IFTF."

At the Royal FloraHolland fair booth 21.5 and IFTF booth D4.1, De Ruiter will exhibit these concepts.

For further information please contact a De Ruiter representative or visit

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