The use of growth platforms is a proven marketing strategy employed by many A-brands like Bolletje and Jacobs Douwe Egberts that has produced successful results. Are you curious about how they increased their market share? Come to the presentation during the Trade Fair.
Bolletje and Jacobs Douwe Egberts are two well-established Dutch companies that have implemented successful growth platforms. How did they develop new product/market combinations and increase their brand value? Geert Jan Zandbergen, marketing manager at Bolletje, and Sabine Tolenaars, trade marketing manager at Jacobs Douwe Egberts, are giving a presentation in the Royal FloraHolland House during the Trade Fair.
Growth platforms for the horticultural sector
Together with its chain partners, Royal FloraHolland has developed growth platforms for the horticultural sector. Growth platforms are specific communication themes that indicate where opportunities for growth can be found in the market. They are based on data and applicable for everyone in the chain. This leads to collaboration to benefit jointly from the growth opportunities.
Source: Royal FloraHolland
Announcements
Job Offers
- Commercial Manager Soft Fruits
- Assistant Nursery Manager - Tasmania, Australia
- Tissue Culture Lab / Operations Manager - Victoria, Australia
- Irrigation Manager - Tasmania or Victoria
- Chief Executive Officer Hortifrut IG Berries
- Head of Operations - Dubai, United Arab Emirates
- Greenhouse grower / production manager - Brazil
- Experienced International Trade Specialist
- Packaging Supervisor
- Nursery Production Manager South Australia
"Tweeting Growers"
Top 5 -yesterday
- Update: Lasso cut fuel prices, protesters lift some blockades, but economy still largely halted
- From supplying 3 months a year to Europe only to supplying worldwide year-round
- Almere residents fear they will pay for Floriade disappointment
- Nanobubble tech improves root health and vitality of Gerbera Daisies
- Cucurbit powdery mildew control in 2022
Top 5 -last week
Top 5 -last month
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-06-28 Solar greenhouse idea wins Schneider Go Green student competition
- 2022-06-27 Polish city authorities at Floriade
- 2022-06-27 Fun, flowers and floristry in the UK
- 2022-06-24 Looking back at FlowerTrials 2022
- 2022-06-24 US (CA): Family rich in farming heritage to host Field to Vase Dinner
- 2022-06-24 Horticultural Trades Association launches its first ornamental grower of year awards
- 2022-06-23 Spotlight on British cut flowers as Flowers from the Farm stages the RHS Flower School at the RHS Hampton Court Palace Garden Festival
- 2022-06-23 Floriexpo 2022: US B2B Floral Event
- 2022-06-23 Success for Writtle University College’s celebration of horticulture
- 2022-06-23 It has been a busy two weeks for Elsner PAC
- 2022-06-23 Plug & cutting conference 2022: "start seeding smarter solutions for better performance"
- 2022-06-23 GROEN-Direkt announce autumn fair
- 2022-06-22 CAN (NS): Horticulture Conference will be held in Halifax, Nova Scotia, in August
- 2022-06-22 Optimism prevails at sunny edition FlowerTrials
- 2022-06-22 Pennsylvania Horticultural Society announces details for the Philadelphia Flower Show
- 2022-06-22 Impatiens Walleriana 'Glimmer Appleblossom' wins Best in Show at New Plant Awards
- 2022-06-21 Aalsmeer flower festival: What to expect?
- 2022-06-21 RHS Hampton Court Palace garden festival
- 2022-06-21 Attendees will tap into consumers’ ‘great expectations’ at SAF Orlando 2022
- 2022-06-21 Ritual of rolling babies in flowers revived in southern Iran
