US: Pen & Petal expands staff

Pen & Petal has announced the addition of Alison Strate as marketing & digital content specialist.

“Alison brings industry experience and a horticulture degree, which fits in perfectly with our specialization,” says Kerstin Ouellet, president of Pen & Petal. “We built the business on providing the industry marketing expertise with horticulture knowledge behind it.”

In her new role, Strate will support clients through social media and digital marketing strategy development, content development, website management and development, marketing coordination and more.

“Alison’s skills and experience in social media and digital marketing – she has proven success in all platforms from Facebook and Twitter to LinkedIn and Pinterest – will serve our clients well as the digital world continues to develop,” Ouellet says.

Most recently, Strate served as marketing coordinator for EuroAmerican Propagators, while simultaneously operating her own marketing consulting business. Her career also includes time as a grower intern with Dutch Heritage Gardens, Larkspur, CO, and as project & hiring coordinator for Brigham Young University, where she earned her bachelor of science in horticulture.

Strate can be reached at

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