
Announcements
Vacancies
"Tweeting Growers"
Top 5 - yesterday
- CAN (SK): “The flowers take a long time to start growing but it is worth it because they are so beautiful”
- Plants remove cancer causing toxins from air
- Use of prohydrojasmon to suppress Frankliniella occidentalis and tomato spotted wilt virus in chrysanthemums
- Kuehne+Nagel announces management changes in Middle East and Africa region
- UK: Award-winning Chelsea Flower Show garden to go on display in Hampshire
Top 5 - last week
Top 5 - last month
- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- Royal Flowers merges with The Elite Group
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
webinar, November 30
What the consumers' eyes behold: Looking at plants through their eyes
Dr. Bridget Behe will present key findings from recent studies and explain how you can use the results to improve the customers’ shopping process. Whether you are a grower, wholesaler, or retailer, you will enjoy this webinar and have several "take-home" messages to boost sales and improve customer satisfaction.
Bridget Behe is currently a Professor of Horticulture at Michigan State University. She teaches courses on marketing and management for horticulture majors. Dr. Behe has conducted over 100 consumer and market research projects on horticultural products, both edible and ornamental. She has written more than 500 publications in the trade press and peer-reviewed journals. She joined Michigan State’s faculty in August, 1997, after serving on the faculty at Auburn University (Alabama) for 8 years. Dr. Behe earned degrees from Penn State University (Ph.D. Horticulture, B.S. Horticulture, B.S. Agricultural Education) and The Ohio State University (M.S. Horticulture). She currently serves on the AmericanHort Retail Committee.
Click here to sign up for the webinar.
Publication date:
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Other news in this sector:
- 2023-05-31 "Vietnam has a huge potential to promote Gerbera"
- 2023-05-31 UK: HTA shines a spotlight on member and advocacy success at RHS Chelsea Flower Show 2023
- 2023-05-31 Syngenta Flowers wins award for show garden at Shanghai International Flowers Show 2023
- 2023-05-31 UK: Award-winning Chelsea Flower Show garden to go on display in Hampshire
- 2023-05-30 “It is wonderful to see our plans coming together on the nursery”
- 2023-05-30 International honor for the Kortrijk Rose Garden: visit from the World Federation of Rose Societies (WFRS)
- 2023-05-30 UK: Glee visitors invited to GCA’s stand at the show
- 2023-05-30 Lily League is the voice of the Dutch Lily Days
- 2023-05-30 South Korea: Indoor flower show to open in Daegu
- 2023-05-26 Sion Young Plants to open its doors from June 6 to 16
- 2023-05-26 UK: Chelsea Flower Show garden damaged after Just Stop Oil protest
- 2023-05-26 Bangladesh: 20 officials to learn flower farming
- 2023-05-25 Still possible to join the Netherlands pavilion at Expo AgroAlimentaria Guanajuato, Mexico
- 2023-05-24 Flower industry boosts tourism in SW China's village
- 2023-05-24 Meet David Austin’s new rose star at Chelsea Flower Show
- 2023-05-24 Danziger to present cut flower novelties at FlowerTrials and IFTEX
- 2023-05-23 US: Attendees learn to respond & adapt to economic uncertainty at SAF Phoenix 2023
- 2023-05-23 US (CA): 2024 Fun 'N Sun Floral Convention
- 2023-05-22 US: Career development, connections, and industry intel on tap for SAF's Next Gen Live!
- 2023-05-22 Precision Growing: optimal plant balance discussed in webinar