Ever wonder what consumers think when they shop for plants? A team of researchers has been investigating the plant selection and shopping process for a few years with eye-tracking glasses. While we can’t hear what consumers are thinking (exactly), we can understand what they are thinking about by watching where their eyes travel.
Dr. Bridget Behe will present key findings from recent studies and explain how you can use the results to improve the customers’ shopping process. Whether you are a grower, wholesaler, or retailer, you will enjoy this webinar and have several "take-home" messages to boost sales and improve customer satisfaction.
Bridget Behe is currently a Professor of Horticulture at Michigan State University. She teaches courses on marketing and management for horticulture majors. Dr. Behe has conducted over 100 consumer and market research projects on horticultural products, both edible and ornamental. She has written more than 500 publications in the trade press and peer-reviewed journals. She joined Michigan State’s faculty in August, 1997, after serving on the faculty at Auburn University (Alabama) for 8 years. Dr. Behe earned degrees from Penn State University (Ph.D. Horticulture, B.S. Horticulture, B.S. Agricultural Education) and The Ohio State University (M.S. Horticulture). She currently serves on the AmericanHort Retail Committee.
Click here to sign up for the webinar.

Announcements
Job Offers
- Commercial Manager Soft Fruits
- Assistant Nursery Manager - Tasmania, Australia
- Tissue Culture Lab / Operations Manager - Victoria, Australia
- Irrigation Manager - Tasmania or Victoria
- Chief Executive Officer Hortifrut IG Berries
- Head of Operations - Dubai, United Arab Emirates
- Greenhouse grower / production manager - Brazil
- Experienced International Trade Specialist
- Packaging Supervisor
- Nursery Production Manager South Australia
"Tweeting Growers"
Top 5 -yesterday
- Update: Lasso cut fuel prices, protesters lift some blockades, but economy still largely halted
- From supplying 3 months a year to Europe only to supplying worldwide year-round
- Almere residents fear they will pay for Floriade disappointment
- Nanobubble tech improves root health and vitality of Gerbera Daisies
- Cucurbit powdery mildew control in 2022
Top 5 -last week
Top 5 -last month
webinar, November 30
What the consumers' eyes behold: Looking at plants through their eyes
Publication date:
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2022-06-28 Solar greenhouse idea wins Schneider Go Green student competition
- 2022-06-27 Polish city authorities at Floriade
- 2022-06-27 Fun, flowers and floristry in the UK
- 2022-06-24 Looking back at FlowerTrials 2022
- 2022-06-24 US (CA): Family rich in farming heritage to host Field to Vase Dinner
- 2022-06-24 Horticultural Trades Association launches its first ornamental grower of year awards
- 2022-06-23 Spotlight on British cut flowers as Flowers from the Farm stages the RHS Flower School at the RHS Hampton Court Palace Garden Festival
- 2022-06-23 Floriexpo 2022: US B2B Floral Event
- 2022-06-23 Success for Writtle University College’s celebration of horticulture
- 2022-06-23 It has been a busy two weeks for Elsner PAC
- 2022-06-23 Plug & cutting conference 2022: "start seeding smarter solutions for better performance"
- 2022-06-23 GROEN-Direkt announce autumn fair
- 2022-06-22 CAN (NS): Horticulture Conference will be held in Halifax, Nova Scotia, in August
- 2022-06-22 Optimism prevails at sunny edition FlowerTrials
- 2022-06-22 Pennsylvania Horticultural Society announces details for the Philadelphia Flower Show
- 2022-06-22 Impatiens Walleriana 'Glimmer Appleblossom' wins Best in Show at New Plant Awards
- 2022-06-21 Aalsmeer flower festival: What to expect?
- 2022-06-21 RHS Hampton Court Palace garden festival
- 2022-06-21 Attendees will tap into consumers’ ‘great expectations’ at SAF Orlando 2022
- 2022-06-21 Ritual of rolling babies in flowers revived in southern Iran