"Green is the new black"

Black Friday is now one of the biggest shopping events in the retail calendar with 2016 seeing 101.7 million people shopping on Black Friday, a notoriously stressful day, full of frenzied purchasing and overindulgence.

From Tuesday 21 November, Thejoyofplants.co.uk are introducing Green Friday – a message encouraging people to step away from the mindless commercialism and reconnect with nature, enjoying the stress-busting qualities of plants. Mindfulness, not mindlessness.

Instead, they promote wellbeing, and that the pleasure of life can come from the simple things like surrounding yourself with houseplants.

Recipes for a #GreenFriday
Thejoyofplants.co.uk teamed up with Alison Rachel from Recipes for Self Love to create three illustrations and 1 social cover photo that communicate the Green Friday message in her trademark style.

The goal is to use Alison’s provocative style to bring the concept of Green Friday to life in a compelling and eye-catching way, specifically with the target group in mind.
Core to the concept is the idea that when you buy plants, you buy all its associated benefits: joy, peace, nature, clean air, cosiness and relaxation.

Given plants and flowers are already integral to Alison’s style, plants are central to the design, Alison was asked to consider the below questions in her creative response:
  • What does Green Friday mean to you?
  • How do you see the relationship between the rise of over-commercialism and people’s disconnect from nature?
  • How can people respond to Black Friday and reconnect with nature?
To supplement the imagery, articles will be published on Thejoyofplants.co.uk this week running up to Black Friday, with the first one already published, click here.

For more information:

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