Smithers-Oasis Company is introducing its new Floralife video, “Flowers Don’t Require Tough Labor” to showcase the savings on labor costs and time that can be achieved using the Floralife Express Technology. This video is the third in a series of videos that highlight the benefits of this revolutionary technology. The Floralife brand includes a complete line of innovative products for postharvest flower care and handling.

The technology eliminates the need to recut stems, providing additional time for floral businesses and retailers to spend on other business functions, like sales floor maintenance, orders and customer service, which improves efficiency and saves labor costs.

Because recutting stems is unnecessary, employees also spend less labor time cleaning up after cutting and can spend more time selling longer-stemmed flowers that command higher prices, ultimately generating more income for the business.

“Since the ultimate goal of our industry is enhanced consumer experience and we know that the majority of consumers still do not recut stems at home, our Floralife Express Technology provides our customers with an insurance policy. It also provides retailers with an opportunity to work smarter, not harder,” said Sharon Mikulinski, global marketing manager, Floralife. “We designed this line of products to save our customers time and tough labor, by eliminating the need to have to recut stems.”

Using feedback from its customers and the industry, Smithers-Oasis developed Floralife Express Technology to provide a solution to better manage the challenges faced at all levels of the floral industry. It is appropriate for use with all flower types, and is available in a range of sizes and applications.

Floralife Express Technology joins a line of products that support the entire cut-flower distribution chain from harvest to vase; from growers to wholesalers and from supermarkets and retail shops to the consumer. Floralife products provide the ultimate enjoyment experience for the end consumer with solutions for pretreatment, hydration, transport and storage, and flower food solutions for nourishment and conditioning.

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