US: Kroger elevates floral line with new Bloom Haus brand

Kroger has introduced Bloom Haus, a new, premium and sustainable Our Brands floral line launching in Kroger's family of stores just in time for the holidays. Enhancing and building Our Brands as a vibrant growth vehicle is a driver of the company's Restock Kroger Plan.

"Customers can always count on our professional florists to help them find the perfect item from our broad assortment of unique floral offerings," said Teri Rose, Kroger's director of floral merchandising. "Whether for gifting, special occasions or just because, Bloom Haus will provide our customers with an elegant, fresh and fabulous new floral line to choose from. Cultivated with care, your personal selection from our bountiful assortment is a wonderful way to elevate your day, brighten any moment or make someone's day blossom."

All Bloom Haus flowers will carry the Rainforest Alliance Certified seal ensuring the product is grown on farms that meet social and environmental standards designed to protect forests, soil, water, wildlife, and the communities and people who live and work in those forests and farms. The green frog seal assures customers the flowers they are purchasing have been grown and harvested using environmentally- and socially-responsible practices.

Bloom Haus is included in Kroger's e-commerce assortment. The flowers can be conveniently ordered by customers and picked up curbside at nearly 1,000 ClickList stores, joining an extensive selection of flower choices, fresh food and everyday products at low prices. As Kroger's home delivery service expands, Bloom Haus flowers will also be available for purchase, enabling customers to brighten their day or that of a family member or friend.

For more information:
www.kroger.com

Publication date: Thu 23 Nov 2017