
Announcements
Vacancies
"Tweeting Growers"
Top 5 - yesterday
- CAN (SK): “The flowers take a long time to start growing but it is worth it because they are so beautiful”
- Plants remove cancer causing toxins from air
- Use of prohydrojasmon to suppress Frankliniella occidentalis and tomato spotted wilt virus in chrysanthemums
- Kuehne+Nagel announces management changes in Middle East and Africa region
- UK: Award-winning Chelsea Flower Show garden to go on display in Hampshire
Top 5 - last week
Top 5 - last month
- Hasfarm’s network expands in Indonesia, partnering with Bromelia Flowers and Tropika
- "Breeders need to study the Chinese market carefully before introducing a variety"
- Royal Flowers merges with The Elite Group
- North America: “Unbridled optimism for Mother’s Day tempered by reality”
- “A new sales channel for flower companies without any labor or high fixed costs”
A roundup of the Let it Grow Bootcamp
The bootcamp programme offered six days of training in a range of topics. We kicked off with fresh insights into today’s floriculture scene – shared by Let it Grow’s founder Silke Tijkotte and Rabobank researcher Lambert van Horen – and the introduction to Lean Startup methodologies, as told by Bob Janssen and Otto Freijen.
Over the following days, mentors Bart Doorneweert and Gerwin Hogendoorn shared their expertise in Business Modelling, while Robbert van Geldrop, Evelien Al and Lars Crama dived deep into Experiment Design and Agile Working. Arthur Tolsma, the lead mentor of this year’s Incubation Programme, inspired startups to practise and perfect their pitching skills and set goals for the future.
There were moments for 1-on-1 coaching, as experts helped startups apply learnings to their businesses. Ambassadors of Royal FloraHolland were also open in sharing their extensive network.
An open conference for the floriculture sector
One of the bootcamp highlights came in the second week, as we hosted our own Open Conference and invited the whole floriculture sector – we got together 60+ professionals from all kinds of backgrounds. The event was set up as an ‘unconference’ – which meant the entire agenda was set by the participants based on their knowledge and what they wanted to learn or share that day.
Participants pitched their own sessions: those seeking feedback on a business challenge they’re dealing with, experts who wanted to share their knowledge and those interested in sparking a discussion of some kind. The floor voted for what they were most interested in. Then when the agenda was decided, the groups broke off with 25 minutes to dive into their topics – we saw knowledge sharing in the field of UX Design, expert ‘How to’ sessions on Raising Funding, Selling and Pricing, discussions about ‘Green in the Education System’ and ‘Circular Economy in the Floriculture Sector’. Our own futurologist Jacintha Scheerder came by to talk about horizons scanning and shared how she raises her facts. Bob Janssen closed the day with a reminder to all: “Don’t forget to look around you, there are experts everywhere. Collaborate, and learn from each other”. Many participants expressed their joy in being part of what feels like “a new movement” and the start of something bigger for the sector.
And a trip to the largest flower and plant fair in the Netherlands
On the 7th day, we went on a trip to Royal FloraHolland annual Trade Fair that took place in Aalsmeer. As the epicentre of flower and plant trading and the largest auction site in the world (spanning a massive 5,580,000 sq ft; 128 acres), it’s a spectacle for those who have never visited before.
The international horticultural sector gathers at the fair each year to network, share knowledge, get inspired and do business. This year, we set up our own Let it Grow booth in the gallery, with the mission to spread the word on our platform, initiatives and projects, as well as helping the sector – everyone from growers, innovators and businesses – connect to a new world. We also invited our Incubation Programme startups and entrepreneurs to pitch their innovations and businesses on stage to a large audience, which was greatly received.
Source: Let it Grow
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Other news in this sector:
- 2023-05-31 "Vietnam has a huge potential to promote Gerbera"
- 2023-05-31 UK: HTA shines a spotlight on member and advocacy success at RHS Chelsea Flower Show 2023
- 2023-05-31 Syngenta Flowers wins award for show garden at Shanghai International Flowers Show 2023
- 2023-05-31 UK: Award-winning Chelsea Flower Show garden to go on display in Hampshire
- 2023-05-30 “It is wonderful to see our plans coming together on the nursery”
- 2023-05-30 International honor for the Kortrijk Rose Garden: visit from the World Federation of Rose Societies (WFRS)
- 2023-05-30 UK: Glee visitors invited to GCA’s stand at the show
- 2023-05-30 Lily League is the voice of the Dutch Lily Days
- 2023-05-30 South Korea: Indoor flower show to open in Daegu
- 2023-05-26 Sion Young Plants to open its doors from June 6 to 16
- 2023-05-26 UK: Chelsea Flower Show garden damaged after Just Stop Oil protest
- 2023-05-26 Bangladesh: 20 officials to learn flower farming
- 2023-05-25 Still possible to join the Netherlands pavilion at Expo AgroAlimentaria Guanajuato, Mexico
- 2023-05-24 Flower industry boosts tourism in SW China's village
- 2023-05-24 Meet David Austin’s new rose star at Chelsea Flower Show
- 2023-05-24 Danziger to present cut flower novelties at FlowerTrials and IFTEX
- 2023-05-23 US: Attendees learn to respond & adapt to economic uncertainty at SAF Phoenix 2023
- 2023-05-23 US (CA): 2024 Fun 'N Sun Floral Convention
- 2023-05-22 US: Career development, connections, and industry intel on tap for SAF's Next Gen Live!
- 2023-05-22 Precision Growing: optimal plant balance discussed in webinar